For His First Campaign, Jason Wu Is Taking It to the Streets
Edited by Lester Brathwaite
Jason Wu has taken a page out of Alexander Wang‘s guerrilla marketing playbook for his ad first ad campaign. You won’t be likely to see Wu’s new ads in a magazine, or if you never venture into Manhattan as they will be plastered exclusively across, around and about the city.









Mariacarla Boscono is i-D Magazine’s snow white princess in their Spring 2010 issue! Photographed by Willy Vanderperre.