Why TOMS is the New Willy Wonka & How You Can Get a Golden Ticket
Edited by Jessica Lapidos
You thought it was cool enough that when you buy a pair of shoes, TOMS gives one to a child in need, eh? Well, as of today TOMS is giving back to you, too. Each week, one lucky customer is plucked out of oblivion to accompany TOMS Shoes on their next shoe drop. This means traveling to a remote place in the world, and bestowing happiness (and safe walking conditions) via shoes upon hundreds and hundreds of children. So, it’s like getting to give to get to give. There’s a lot of tricky math in there, but it may very well end up with you and Willy Wonka Blake Mycoskie (TOMS founder and Chief Shoe Giver – yes, that’s his official title) bound for an adventure to save the world!


