Home, the movie which seeks to draw attention to action we need to take in order to reverse the environmental impact upon our planet, is set to be released on Youtube on Earth Day, June 5th, 09. Directed by Yann Arthus-Bertrand and co-produced with PPR and Luc Besson, the film focuses on the positive aspects of our planet, its diversity and beauty in a bid to highlight important social and climate change issues.

In support of the home project Alexander McQueen has produced an exclusive dying earth skull scarf, which features the earth eroded to form one of McQueen’s signature skulls (above). McQueen is kindly donating all the profits from the sale to Good Planet.
Written by Dazed Digital

In honor of the film, Gucci creative director Frida Giannini has designed a special, limited edition t-shirt in which proceeds will benefit Arthus-Bertrand’s non-profit organization, Goodplanet.org. Consider this a donation with a reward! These t-shirts, crafted from 100% organic cotton and natural dyes combine the Gucci and HOME names to promote awareness for all of the nations featured in the film. A HOME logo tote-bag accompanies each t-shirt. 

Starting May 25th, these t-shirts, available in both men’s and women’s sizes for 140 Euros (about $185), will be sold  at select Gucci stores worldwide. Who knew promoting environmental awareness could look so good?