Yoko Devereaux will be celebrating the launch of their new Urban Outfitters capsule collection Yoko D tonight at the Tribeca Grand Hotel. You know we’ll be there to celebrate!!!

Tribeca Grand Hotel

2 Avenue of the Americas
From 9 pm til late

Svedka Open Bar from 9 – 10 pm  RSVP

Yoko Devereaux is bringing in the Spring with a collection that will fit in well with just about anything. With a handful of timesless pieces, the collection is a solid mix of short shorts and lightweight outerwear. The collection is great for getting that piece that you’ll have for years.

Gallery: Yoko Devereaux: Spring 2009 Collection

Courtesy of: Men’s Rag

The new collection from Yoko Devereaux is hitting stores now, and the collection is a bit on the plain side. The one thing that I will say about Yoko Devereaux is that all his pieces are well made, but they seem to be a bit boring of late. With the economy the way it is, I don’t know how long I see Yoko sticking around for. With a high price and a collection that can be replaced with certain H&M pieces Yoko might not make it through the tough times (although I hope they do!).

Thanks to The Fashionisto for the images.

Supermarket HQ is a more polished, Etsy-esque site for independent artists/designers/craftsters all over the world.

Like Etsy, the site hosts handmade books, toys, and clothing.  But among the no-name sellers, I spotted some pieces from Yoko Devereaux and a lot of cool jewelry (above).  I’m going to look up about a hundred designers now.

Buy!  Sell!

The good folks over at WeAreTheMarket.com have been revving  up for Capsule, their twice yearly trade show for young menswear designers.

They took a few minutes to review some new tees and inspirations from Yoko Devereaux.

Among the diverse sources of inspiration that will debut at the Capsule Paris show, look for “the Hamptons meets early 90’s downtown grunge” – you’ll know it’s the Spring/Summer 2009 collection of Yoko Devereaux. Imagine how a “renegade” Kennedy grandchild might style early Marc Jacobs – sleeveless, oversized cardigans, rounded collars, bow ties, rain coats, cuffed shorts and drop-pocketed jeans.

We’re psyched about Yoko’s inspiration. Are you?

Charles Lutz hit the Brooklyn scene years ago, working for Yoko Devereaux and creating some of the designers most recognized t-shirts.

The Brookyn-based artist has taken a new approach to Warhol’s idea of consumerism in a new exhibition. Using the iconic and omnipresent Louis Vuitton logo as his background combined with the everyday names of Brillo, Heinz, and Kellogg, Lutz references consumerism at every level.

The sculpture itself is slightly over five feet tall and is literally a monument to this ongoing concept of consumerism. There will be seven of these monuments as well as one artist proof, and each becomes even more unique than the next with its own color scheme and monogramming.

I wonder if Louis Vuitton will be comfortable with the use of their logo in this exhibition?

Source WeAreTheMarket.com

People who missed the Sips and Sales weekend Blowout in Williamsburg last week, guess what?

Yoko Devereaux is selling his remaining samples for $20.

12 – 6pm
Yoko Devereaux
338 Broadway
Williamsburg, Brooklyn!!!!

Printed tees and skinny pants from the fall/winter 2008 collection at Yoko Devereaux are only $20 to $100, which is 75 percent off retail.

Through 6/1. 338 Broadway, nr. Keap St.,

Williamsburg, Brooklyn (718-302-1480);

Fri., Sat. (noon–8), Sun. (noon–6).

Friday, April 11th

Noon – 10P

25% off ALL new Spring / Summer 2008 arrivals at the Yoko Devereaux shop

9P – 11P

Open bar provided by Svedka at Trophy Bar (across the street from the Yoko Devereaux shop)

10P – 4AM

Celebrate the opening of Trophy bar and the birthday of Andy Salzer (Creative Director, Yoko Devereaux)

10P – Midnight

Debut of The Penny Dreadfuls at Trophy Bar

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Yoko Devereaux – 338 Broadway

Williamsburg / Brooklyn

Trophy Bar – 351 Broadway

Williamsburg / Brooklyn

MORE INFORMATION BELOW:

Yoko Devereaux is celebrating the birthday of our Creative Director, Andy Salzer, with a sale! 25% off all Spring 2008 merchandise from noon till 10 pm. For more information on Yoko Devereaux please visit www.yokod.com

Trophy Bar is celebrating their grand opening with an open bar from 9 – 11 pm provided by Svedka Vodka. Trophy is the work of Farika, Mandy Misagal, and James Rowe, the team behind Stay Gold Gallery. Stay Gold has been a staple in the Williamsburg art world for over 4 years. Trophy is presenting the newest musicians and DJ’s from around the world and offers a selection of 8 beers on draught, a concise wine list, and full liquor collection, with an emphasis on Tequila and Whiskey. For more information on Trophy Bar please visit www.trophybar.com

The debut of The Penny Dreadfuls. Seth Kirby & Ana Matronic take you on a journey of recorded sound from the dawn of the Machine Age to the twilight of Prohibition the way it’s supposed to be heard: on dueling wind-up Victrolas. Rouge your knees and get ready to pitch the woo at 78 rpms to Benny Goodman, Fats Waller, Duke Ellington, Count Basie and a lot more only your great-grandmother and Ken Burns have heard of. Also, Lady Base of Trophy Bar will take over from midnight to close.

Take the J or M subway lines heading toward Metropolitan Ave and exit at the Marcy Avenue stop

We didn’t realize how much we missed Yoko Devereaux’sfashion shows until we went to the fall/winter 08 debut on Monday. It was the first show for Yoko Devereaux in several seasons and the venue was packed with the usual gang of scenesters, editors, buyers and celebrity friends like Alan Cumming, Sophia Lamar and Ana Matronic.The collection, designed under the guidance of creative director Andy Salzer, featured graphics by artist Charles Lutz, as well as cardigans, skinny ties, super skinny pants and chic hoodies in a palette of basic black, white, slate blue and gray for the guy who wants to toe the line between cutting edge and just plain cool. Credit: Wearethemarket.com