Edited by Marcy Clark on
When I met Belegenza founder Alan Eschenburg and Marketing Director Anat Peri a year ago and they told me about their completely natural product line (soo natural it’s edible!) and how it could change the quality and vitality of your hair over time, I was a bit skeptical… I had tried all kinds of natural products. Now I can tell you – nothing works like Belegenza! My extended family and several of my friends are hooked too.
Alan Eschenburg will be in New York for The Women’s Mafia Insider’s Lounge: A Highly Productive Day At The Spa on Saturday December 5th and you can email marcy@womensmafia.com to set up a personal hair consultation with this master stylist. Enjoy this Q&A with him below!
Womens Mafia: So, you are an extremely talented hair stylist and colorist who now has an original line of natural, plant-based hair and skin care products – how do you do it all?
AE: I am able to do it because of the incredible people around me; not only the ones who work with me, but because of the clients and customers who believe in us, and demand that I (we) get things done! I learned to be a great stylist and colorist by putting myself around the best masters worldwide, and lived up to their expectations when I didn’t believe in myself. From there, I learned to demand the best of the people around me, and believe that everyone has something major to contribute, plus I just keep going whether I see immediate results or not, UNTIL I get the results.
WM: One of the things I love best about Belegenza (besides the smell and baby-soft effects on my hair) is that all the products are natural to the point of being edible (!). How important was the decision to be completely natural to you?
AE: I knew it had to be possible. In the 90’s as the industry went to synthetic ingredients (generally speaking), I developed skin ailments and health issues that I suspected were related. With my knowledge of formulations, I surmised that if we were able to split petroleum and silicone to make high performance derivatives, that it had to be possible to do the same with “safe” ingredients. The next question was how do we take the right/safe derivatives and blend them for high performance for hair and skin? That took another 12 years to find a chemist who could translate my concept into reality. Imagine looking for a chef to make a meal exactly the way you like it with certain ingredients, and interviewing them for 12 years! I guess it was pretty important, because once I found the team, it took us another year just to get the core ingredients perfected.
WM: What are some of the benefits for your clients and customers?
AE: The number one benefit is that people love the way their hair and skin feels immediately. I love to watch people tell me how they like it. They do this thing with their hands as they get this satisfied, decadent, luxuriating look on their faces as they portray how they caress their hair and comment on how delicious the product and their hair smells as they shampoo and condition. Then they comment on how their hair feels like it did when they were young (before coloring and chemicals and heat damage). Then, like a surprised look comes over their faces and they say, “and my hair grows so fast now!” The other benefits are to our stylists, who are now applying and making available a product that is safe for themselves to use and as it rinses down the drain, it is simply biodegradable and eco-friendly.
Continued…
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Women’s Mafia founder Marcy Clark is passionate about your social life. A New York City based Publicist and Event Planner, Marcy is also a partner in Yellow Sky Agency, a boutique PR and Branding firm run out of the West Village of Manhattan. Marcy has worked on brand development, consumer outreach and public relations campaigns from California to the U.K. with a variety of clients in cities such as Manchester, London, Edinburgh and New York. Her areas of expertise include publicizing artists, jewelry designers, interior designers, furniture studios and luxury lifestyle products and services. She has secured placements in top outlets such as The New York Times, Reuters, Time Out New York, CBS Sunday Morning, ABC News, WGN, WDEF, Business Talk Radio and NYC TV.