Teen Vogue Desperate for Customers

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According to NY Mag, ‘Teen Vogue’ plans to Open a Pop-up Shop at a mall in Short Hills, New Jersey.

‘But merchandise won’t be for sale. Instead girls can stop by to relax, try on clothes, play with makeup, charge cell phones and iPods, and drink smoothies. Some Teen Vogue advertisers featuring wares in the space were asked to buy an extra ad page or two to participate. The magazine plans to open more pop-ups around prom
season and in August for back-to-school.’

So basically, little pre-teeners can feel like Lindsay Lohan for 15min and try on clothes and mess with makeup, at the same time be bambared with advertisments in order to convince their parents to buy them this crap for Christmas. Sounds like desperation!