The Fendi Bike: Another Case of Impractical Mobility



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The Fendi Bike: Another Case of Impractical Mobility

I’m still not understanding why high-end fashion houses find it necessary to lend their names to various modes of transportation and other outdoor apparati. I mean, is there a market for this kind of absurdity? First Chanel comes out with a segway and now Fendi has produced this $9,500 fur-accented deluxe bicycle that defies both logic and good taste. Granted, it’s not as obnoxious the segway, and with it’s detachable Fendi case, leather accessories, and vintage, almost rustic design, some might even call it charming. However, this is just another example of conspicuous consumption—and what person who could actually afford such frivolity would have the compulsion to ride one? Isn’t that what chauffeurs are for?

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