THE SCENE AT LA FASHION WEEK
This content is RAW. It was pulled from another source and was not written by Fashion Indie. To see the original source, Click Here.
LA Fashion Week officially began last Thursday in spite of loud speculation over whether it would really occur, and a much publicized battle for control of the event. In the end, the reins went to BOXeight, who partnered up with Gen Art for Friday night’s Allegra, GRAI and Society for Rational Dress shows. While LA Fashion Week has become synonymous with Smashbox studios for years, Smashbox’s decision to rescind their participation was all the better. The Los Angeles Theatre in downtown proved to be a better venue for the shows with its multi-tiered spaces and large Versaille-like corridors. The theatre in all its unrestored opulence is a relic of the old Los Angeles, before downtown was cast off and neglected then re-discovered as the new de facto up-and-coming neighborhood. As downtown slowly but surely emerges as the center of the fashion industry, no other venue seemed more appropriate.
The scene itself was one of pure chaos. The theatre was crawling with girls who still worship Mary-Kate Olsen’s haphazardly mismatched look a la 2004 and are all vying to be the next Cory Kennedy. A line formulated in front of the paparazzi screen and red carpet to have photos taken. The problem is that BOXeight opened its doors to just about anyone who could afford to fork over a $40 ticKet to see the shows. Cost effective, sure, but that all inclusive approach to Fashion Week is unprofessional. In a traditional show, the event should be press and invite-only.
The Los Angeles Theatre, venue for BOXeight’s LA Fashion Week
The scene inside the Los Angeles Theatre
A lack of a celebrity presence at the shows makes way for the everyday celebrity
LINKAGE: THE SCENE AT LA FASHION WEEK
