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Amber Valletta in the Dsquared campaign.

Christy Turlington in her second Escada campaign.

Eva Herzigova in the Louis Vuitton campaign.

Claudia Schiffer in Chanel

Although celebrities have hijacked hordes of fashion ads in recent years, Nineties-era supermodels — displaying formidable powers of longevity — have returned with a vengeance in many of fall’s fashion campaigns. Even Marc Jacobs is going back to using models for his Fall campaign.

That Linda Evangelista is starring in Prada, Naomi Campbell in Yves Saint Laurent, Claudia Schiffer in Chanel and Salvatore Ferragamo, Eva Herzigova in Louis Vuitton and Christy Turlington in Escada suggests these industry thoroughbreds remain as bankable and fascinating as Hollywood’s best beauties.

Kate Moss

Gisele Bündchen

Raquel Zimmermann

In fact, models in general — from newbies to veterans — dominate the lion’s share of European designer campaigns for next season, from Daria Werbowy in Christian Dior and Raquel Zimmerman in Fendi to Angela Lindvall in Jimmy Choo and Kate Moss in Stella McCartney. Notable exceptions to the celebrity-free ad zone include Charlotte Gainsbourg for Balenciaga and Vanessa Paradis for Miu Miu — while many American brands also are sticking to the celeb road, such as Calvin Klein’s multiple use of Eva Mendes.

Eva Mendes for Calvin Klein

In fact, models in general — from newbies to veterans — dominate the lion’s share of European designer campaigns for next season, from Daria Werbowy in Christian Dior and Raquel Zimmerman in Fendi to Angela Lindvall in Jimmy Choo and Kate Moss in Stella McCartney. Notable exceptions to the celebrity-free ad zone include Charlotte Gainsbourg for Balenciaga and Vanessa Paradis for Miu Miu — while many American brands also are sticking to the celeb road, such as Calvin Klein’s multiple use of Eva Mendes.

Donatella Versace credits her late brother Gianni for fueling the supermodel phenomenon by sending all the top girls down the runway together in 1991.

“He made the models into celebrities as he understood that the more famous they became, the better it would be for him,” she said. “I don’t really make a distinction between working with celebrities and working with models as I think girls like Christy Turlington and, more recently, Kate Moss and Gisele [Bündchen] are celebrities, just as well-known as many actors and musicians.”

Source: WWD