The Ultimate Swag Bag

Fashion week is meant to douse us in advertisement on and off the runway in a multitude of ways. One sure way to grab the attention of the VIP’s and fabulous nobodies is to find a way to offer a sampling of your product inside a gift bag. It is these advertisers that make fashion week happen for nearly all designers, because they often sponsor the show with their free services, which is why it is important we recognize them here at Fashion Indie.

I’ve been to many shows from Paris to New York and a few parties here and there. I can honestly say I’ve never gotten my manicured fingertips into anything quite like the swag bag that Bui-Lavry PR put together for the Mandate of Heaven show. I was so impressed that I had to simply lunch with the ladies and introduce my creativity so we could work together in the future.

I felt like it was Christmas time as I plowed through the Vidal Sasoon gift bag for a huge sampling of their hair hydro mask and cream polisher. Makeup Forever supplied their luxuries of a cosmetic bag filled with liquid foundation,lip gloss and a sparkling diamond eye powder. Skinny Skinny Soaps samplings of bath salts were made available as well in more than a sampling packet. I’m happy to say that I just bathed with the revitalizing substance. Oh dear I wish I had a picture of the fabulous high heel shaped cookies that where baked and in sight everywhere, fashionably delicious, which we owe a big thank you to Sabina who runs the Corner Stone Bakery…

Best of all and completely decadent, at the very bottom of the bag was a packaged box full of jewelry hand crafted by indie designer Dana Blair!!! I was lucky enough to receive a semi precious jeweled bracelet which sells for $140.00!!! Actress Mena Suvari just bought the same one the designer herself informed me as I worked the room.

As I left I felt as if I’d seen the catwalk and won a shopping spree in downtown Soho!!! Now that’s swag!!!