Edited by Marissa Moshell, Student on

We know sometimes your willingness to buy a product varies with the attitude of the salesperson. But with Sephora, it’s not so much about attitude as it is about looks. There are those salespeople that smother on pounds of makeup hoping that you buy one of the 80 products represented on their face, and then there are the others that go natural and wear no makeup at all.
A recent study reports that women in the presence of salespeople more attractive than them were less likely to purchase the beauty products. They just didn’t want to go near the people! Funny, I would have thought quite the opposite. I mean if your next to someone much more attractive, especially in a makeup store, wouldn’t you want to buy all the products possible?
LINKAGE: Allure






