TrendSpark: Mastiha are the New Pomegranates
Remember when pomegranates first hit the street. Within a few weeks you couldn’t escape them. Pomegranate tea, pomegranate cocktails, Pomegranate flavored condoms. Everywhere you looked the antioxidant was attached. Well now a new antioxidant has hit the streets of Manhattan, but this time it’s ready with a slew of products set for you consumption and a perfect little boutique where you can find it all. Mastiha is an all natural health goody that’s an anti-inflammatory, anti-bacterial resin which is only found on the Greek Island of Chios. It’s harvested from the sap of evergreen bushes and can only be found at Mastihashop (145 Orchard Street, New York, NY 10079).
In use for over 2,500 years the sap has been claimed to freshen breath, fight plaque and gingivitis, heal and regenerate skin, relieve ulcers, ease digestion and strengthen hair and nails. Oh snap, I think pomegranate just got bitch slapped.
The shop, headed by sisters Kalliopi and Artemis Kohas who grew up with Mastiha as a staple, carries a wide range of beauty products and other goodies featuring the sap including some very covettable chocolate-covered pistachio bonbons.
Mastihashop
145 Orchard Street
New York, NY 10079 map
tel. 1 212 253 0895
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About the Author: Founder and main dude at Fashion Indie, Daniel Saynt began his career in fashion at the tender age of 14, when he worked in the stockroom for some unnamed fashion whorehouse. His distaste for the mainstream quickly festered until he decided enough was enough, denouncing all mainstream fashion lines (unless the stuffs on sale or just down right irresistible or free, you can't say no to free).