TrendSpark: Under the Russian Influence

Okay, so before anyone says I’m just writing this article cause I’m marrying a Russian (September 13th, 2008), let me state that Rebecca Alexander (your trustworthy editor) is Ukranian. Yes, she only speaks Russian, and it’s true that she has a strange addiction to Darude’s Sandstorm, as well as a photographic memory of all Russian clubs, bars, and restaurants in Cleveland and New York, plus there is the fact that she has an addiction to caviar, vodka and weekends on Brighton Beach, but none of that has anything to do with me stating that Russia is becoming the capital of cool this fall. Want proof? Check out our three reasons why the land of bears and Sputnik is making it’s way into fashion.

1. Marc Jacobs hearts Russian Sweethearts T.A.T.U. - The girls who taught the MTV generation about the joys of girl on girl publicity will star in the designers Fall/Winter ads. Why did Marc choose the one-hit wonders for his iconic ad campaign. Russian fever.

2. Russians Invade Georgia Fashion - The Russian military has been making headlines in the news lately, but it’s what they’re wearing as they instill fear that has fashionistas talking. The structured jackets, the fur lining, the shades of navy all are getting their day on the runway.

3. Kira Plastinina - The Russian rich girl has daddy’s money and knows how to spend it. The 16 year old recently opened stores in Soho and is building her fashion empire across America. It’s good to have money, and this Russian Lolita has more than enough to make her a household name.

Need Further Proof. Check out this article in the Daily Mail for more on the Russian take-over.