Urban Outfitters More Popular Than We Thought

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Urban Outfitters and Anthropologie and Free People have grown a whopping 79% in sales second quarter.

According to the Wall Street Journal, they’ve “been attracting shoppers with an eclectic mix of full-price clothing and home goods in stores where employees create their own displays.” And instead of flooding the market, they plan to cap the number of stores at 250. “Big is the enemy of cool,” says the company’s founder.

Who still shops at Urban Outfitters? I get that there sales are pretty good, but otherwise that store is nauseating. If anyone doesn’t agree, let me know.

Thanks BlackBook