Who Cares About Your Wear?

A new photo exhibition documents what some of the market’s die hard style aficionados are wearing now.

Pushing the essence of a recent internet phenomenon to its extremes, NYC-based photographer Sidney Lo embarked on creating a visual record of something typically taken for granted in our daily lives– the outfits we wear each and every day.
A new show, called What Are You Wearing Today? originates from the popular Superfuture Supertalk message board. The site features a thread affectionately known as WAYWT which spans thousands of pages containing photographs documenting what Superfuture’s members are wearing each and every day.

What are you wearing today? turns the idea of a public visual record into a personal diary, and reduces the daunting nature of the project- a year’s worth of snapshots- into something altogether more easily understood by even those that have never once stopped to think about the clothes on their back after they’ve thrown them on. The show also evokes elements of yet another niche integral to the Supertalk message board: that of raw, unwashed denim. tying every single photo together is the exact same pair of jeans, which, once dark and full of indigo dye, eventually became a canvas upon which 367 days worth of experience came to light.
Presented in collaboration with Superfuture, and sponsored by iconic Japanese denim shop self edge, what are you wearing today opens on March 27th, on view through April 19th at 721 Broadway. 8th floor, NYC

- Courtesy WeAreTheMarket.com