April 04, 2008 | Daniel Saynt

Who Cried Wolf? The Pack Attacks the Beatrice Inn

Photo Sharing and Video Hosting at PhotobucketWWD is reporting on the crowd of self-described “hipster misfits” that jammed up the Beatrice Inn to celebrate the opening on , a cute little boutique owned by husband/wife team Abiri Ward and Nina Wolff.  Numero uno WWD, if someone describes themselves as “Hipster Misfits” they are most likely the most uninteresting people in the world, making them less than worth of a mention in your fashion tome.

The shop seems cash worthy with a collection of brands that includes (pictured left), and .  Continuing in their “we’re too cool for school” mantra, the owner of the store actually made references to “it”  that random factor that defines what’s hip. Ms.Wolff, who felt no need to take on her husbands name (oh, 1960’s worth scandal), said the stores interior is meant “for anyone who ‘gets it” as it’s geared toward the neighborhoods eclectic crowd.  I’m guessing this means they’ve gone to great lengths to “shock” people with pictures of nude clowns or something and door knobs made out of dildos.

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at 111 Saint Marks Place, Between 1st and Ave A, New York, NY 

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About the Author: Founder and main dude at Fashion Indie, Daniel Saynt began his career in fashion at the tender age of 14, when he worked in the stockroom for some unnamed fashion whorehouse. His distaste for the mainstream quickly festered until he decided enough was enough, denouncing all mainstream fashion lines (unless the stuffs on sale or just down right irresistible or free, you can't say no to free).

  1. Bo Jangles posted the following on April 7, 2008 at 1:45 pm.

    the pack attacks beatrice? damn straight and it was a dope party.
    sorry you weren’t invited.

    i know abiri and nina and they’re two of the sweetest most personable people in the east village, and you’d know that too if you bothered to visit the shop.

    and by the way,
    get a copy editor for your grammar.

    Reply to Bo Jangles
  2. Daniel Saynt posted the following on April 7, 2008 at 2:24 pm.

    True that. grammar not that good. Will definitely check the shop though.

    Reply to Daniel Saynt
  3. Bo Jangles posted the following on April 8, 2008 at 3:53 pm.

    very respectable of you to respond.
    and even more so that you’ll check the shop out.
    kudos.

    Reply to Bo Jangles
  4. khalid the dread posted the following on May 12, 2008 at 3:41 pm.

    i understand your frustration with folks who pretend to be more cool or “it” than they really are but youre way off the mark with this one, killa. its clear you dont know them or have ever been to the store, since you assume they have clowns and whatnot on the walls. now that i think about it, where in God’s name are you running if youre catering to spots with naked clowns on the wall, b? the shop is official, no lie so come check it out so you can write a follow up article which starts with an apology. oh and if im correct “it” usually means confidence in your own style and vision. they are confident in theirs and i for one get “it”

    Reply to khalid the dread
  5. miss violet posted the following on May 13, 2008 at 1:38 pm.

    i appreciate places that experiment in aesthetics rather than restrain themselves to the GAP paradigm however just because a style is different, or a “misfit”, doesn’t mean it can automatically be defined as product worthy of quality. by the way, there will always be a market for morons. always appreciating your candid sarcasm, dear.. for the most part.

    Reply to miss violet
  6. Daniel Saynt posted the following on May 13, 2008 at 1:46 pm.

    Thanks Miss Violet.

    I try, I really do try.

    Reply to Daniel Saynt

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