You Got It Dudes! Mary Kate and Ashley Olsen Launch Menswear

Catering to the sophisticated man’s comfort, simple style and basic structure, Mary Kate and Ashley Olsen have gone global with their first line of menswear, a branch of the existing label “The Row.” The Olsen’s admit that the line isn’t exactly runway worthy, but their goal was a subtle collection that a man will try on and never want to take off. According to the girls, “It’s going to take a relatively educated man to understand the collection — and appreciate the fabric and the quality.” From the looks of these pieces, the line is basic, mainstream and not exactly show-stopping, but for some odd reason, I believe the girls when they predict major success for the label. 

Oh, and maybe I should mention that the line will be for sophisticated men with a few bucks in their back pocket…$230 for a tee and $3200 for outerwear…YIKES. 

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