by Jessica Lapidos on
Aside from the fact that Dr. Martens were the sole of countless musical subcultures and youth revolutions for the past half a century, and that since 1960, they’ve literally been letting us walk on air, they’ve proven time and time again that they are on top of their game. Pete Townshend, Sid Vicious, Kurt Cobain and countless other badass music gods reinvented Docs from the stage down, and now Dr. Martens has reinvented from within. In addition to the baller design team they’ve acquired to create the 10 rad styles ahead, they’re also bringing bespoke into the picture with custom Docs for all who can get to their London Spitalfields location.
But why is this such a great moment for Dr. Martens? Becuase they’ve always got their finger on the pulse of what we want to wearing. #FirstandForever
Now, why are these these new Dr. Martens so damn cool?