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Contributed by Danika DalyDanika Daly is president of her eponymous PR firm, Danika Daly PR specializing in fashion, beauty and lifestyle markets. Her focus is on emerging designers and brands breaking onto the fashion scene. She views PR as various arts combined, and started Danika Daly PR to infuse brands with creative elements to make them stand out. Danika is a guest columnist for Fashion Indie. Tweet her @DanikaDaly.