Edited by Lester Brathwaite on
Though Paris may be the epitome of high fashion, Tokyo has stuck a chopstick in the realm of fast-fashion with it’s biannual Tokyo Girls Collection. TGC is Fashion Week meets Comic-Con, with over 20,000 attendees forking over as much as 7500 yen ($91.59 — at least the dollar is worth something somewhere) to be part of the action. As models strut down the runway during the 7-hour event, participants can buy the fashions using their cell phones while enjoying J-pop performances peppered throughout the day. And for the first time in TGC’s six year history, the event will be live-streamed.
In partnership with Google, the organizers of TGC have created a custom platform to live-stream on YouTube, broadcasting not only the fashion show, but also backstage footage and interviews with the models. Unfortunately, if any of the looks strike your fancy, you’re shit out of luck. That is unless you live in Japan; deliveries are limited to the Land of the Rising Sun.
Though specializing in fast-fashion, TGC will enter the luxury lane thanks to another lucrative partner: Vogue. Vogue Girl, a stand-alone publication, will hit Japanese newsstands on March 12; but before then, Vogue Girl will mount a special fashion show, combining local fast-fashion brands with luxury accessories from the likes of Yves Saint Laurent, Fendi and Marc Jacobs.
I wonder, with Tokyo Girl Collection crossing the cybernetic seas, if we can expect a similar event here in the states? I mean, Fashion Week could only benefit from a little J-pop.
Link Love: WWD
I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both.
@LesFabian
lester at fashionindie.com