A Dose of (capsule) NY: Riviera Club



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A Dose of (capsule) NY: Riviera ClubRivieria Club of Santa Barbara has always done a wonderful job of blending the past and present – a look at the Fall 2010 collection’s resurrection of the 1950’s outing club proves that Creative Director Joe Sadler and Company have a knack for navigating history in a modish fashion. Every piece lends an air of California repose, some intangible quality of aplomb that seems to disappear more and more in the daily hustle.  The modern aesthete will want to take a gander at Riviera Club’s SS11 collection, as wardrobe staples are sure to be plentiful. Sadler explains the inspiration he found in the annals of Baja California in a pre-(capsule) interview, after the jump.

What’s the inspiration behind the SS11 collection?

The life and writings of Ray Cannon and the Golden Age of Baja California. 1947-1977.

What are some concepts, movements, era, people, music etc that have impacted the design of the collection and why?

In 1947 only a single, 70-mile highway paved the Mexican peninsula from Tijuana to Ensenada. A pre-tourist era, before luxury hotels, resorts, and sport fishing fleets. This is where Ray Cannon left a successful Hollywood career, for a legendary fishing romance in unspoiled Mexico.

Spring Summer 2011 draws inspiration from Ray’s sport fishing columns on the Sea of Cortez for Western Outdoor News, and the rustic palette of local ox carts, cacti, sunsets and sailing canoes.

The desert palette revisits washed out sun-drenched colors of red dust, turquoise and chalk blue, contrasted by a more refined black and white delivery.

What do you expect will be some key items in the collection?

Vintage cut Japanese selvedge denim is introduced into the collection.


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