Ad-Dict: Harajuku Lovers Fragrance

Ad Dict: Harajuku Lovers Fragrance fashion

I love this ad for the new Harajuku Lovers fragrance. It’s super fun and lighthearted- it reminds me of being a little girl and playing outrageous dress-up with my sister. The repetition of pink in the model’s outfit, makeup and hair flowers alludes to the light, flirty smell of the fragrance. I love how she has doll heads from the bottle in her hair- it’s weird and kooky but definitely draws much wanted attention. And it smells awesome too! Definitely check it out next time you spot it at the perfume counter.

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