Ad-Dict: Harajuku Lovers Fragrance

Ad Dict: Harajuku Lovers Fragrance fashion

I love this ad for the new Harajuku Lovers fragrance. It’s super fun and lighthearted- it reminds me of being a little girl and playing outrageous dress-up with my sister. The repetition of pink in the model’s outfit, makeup and hair flowers alludes to the light, flirty smell of the fragrance. I love how she has doll heads from the bottle in her hair- it’s weird and kooky but definitely draws much wanted attention. And it smells awesome too! Definitely check it out next time you spot it at the perfume counter.

Photo thanks to Mimifroufrou.com

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