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Ad It Up: The Ups and Downs of the Year’s Ad Pages, So Far…


While Elle had the biggest increase in ad pages during the first half of the year, InStyle had the largest number of ad pages for any fashion title, while Vogue continues to go strong and W‘s just happy to be in the game.

Ad It Up: The Ups and Downs of the Years Ad Pages, So Far...

The story goes something like this:

InStyle – up 4.7 % to 1,156 pages

Vogue – up 11% to 1,094 pages

Elleup 15% to 1,082 pages

Harper’s Bazaardown 5.4% to 712 pages

W – up 5% to 44o pages

 

For ┬ámen’s titles:

GQdown 3% to 485 pages

Esquireup 12.5% to 410 pages

Men’s Healthup 4% to 377 pages

Men’s Journalup 5% to 353 pages

Details - down 2.8% to 311 pages

 

And on the lifestyle front:

Real Simple, down 6.6% to 688 pages

O: The Oprah Magazine, up 3.8% to 671 pages

Vanity Fairup 6.5% to 650 pages

Redbook – down 1.6% to 635 pages

Martha Stewart Livingup 2% t0 507 pages

Moredown 3.3% to 401 pages

[WWD]

 


Contributed by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester dot brathwaite at gmail