ADDICT: Diesel Campaign for New Fragrance “Only the Brave”
Diesel chose to define Only The Brave, its latest fragrance for men, with a somewhat overly manly fist of blue crystal, and a more nuanced cast of models. Parisian agency Fred & Farid and photographer Platon headed this campaign featuring Sam Way, Daniel Pimentel and Tony Ward.
All of the men look strong and beautiful in these photos. Diesel has this crazy intelligent way of making adjectives come alive through advertising.