ADDICT: Sean OPry for Joop! Shot by Inez van Lamsweerde and Vinoodh Matadin

Model Sean O’Pry is the star of Joop!’s latest ad campaign. Decked-out in black, white and a hit of metallic silver, O’Pry is the perfect fresh face for the label. Shot by Inez van Lamsweerde and Vinoodh Matadin and styled by Joe McKenna, I reckon this series of ads is going to be a big hit.

GALLERY: Sean O’Pry for Joop!

Thanks to Trendnista for the photos.