Edited by Lester Brathwaite on
If you’re in the city tonight, keep your eyes peeled for Raquel Zimmermann hanging out on the side of a building. Alexander Wang , the consummate guerrilla marketer, will launch his fall 2011 ready-to-wear promotional video with a series of projections all around Manhattan.
“We’ve rented these trucks and the video will be projected from the trucks onto the sides of buildings. Some will be roaming, some planted,” explains Wang.
The video, featuring Raquel in all her super glory, was shot in an abandoned grain factory in that jewel of Brooklyn, Red Hook. Wang was apparently going for “gritty” and “raw” and it really doesn’t get any grittier — or rawer — than an abandoned anything out somewhere in Red Hook.
You’ll be able to catch Raquel crawling over the Upper West Side, SoHo and the Meatpacking District for six hours tonight, and into Thursday and Friday night. [WWD]