Edited by Lester Brathwaite on
Angelina Jolie‘s latest ad for Louis Vuitton is not your usual “actress as the face of” campaign. She’s in Cambodia, wearing her own clothes, not wearing a shoe or a stitch of make-up (I’ll believe that one when I see it) and she’s carrying her very own LV bag, which isn’t even in production anymore.
The new ad, shot by Annie Liebovitz and debuting this Wednesday, is part of Vuitton’s “Core Values” campaign. Starting in 2007, “Core Values” attempts to reach a broader audience while emphasizing the luxury brand’s travel roots.
Other celebrities that have showed their values for Louis V include Sean Connery, Keith Richards, Bono and Catherine Deneuve. Jolie’s ad will run for at least 18 months and will include an interview online at louisvuittonjourneys.com/cambodia in which she will talk about Cambodia, the plight of the Third World, blah, blah, blah — I get it, you’re better than all of us.
Meanwhile, it looks like LV basically shelled out a reported $10 million just to hang out with Angelina Jolie on a wooden boat in the middle of nowhere. An “undisclosed portion” of which, naturally, went to charity. [WWD]