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Edited by on July 6 2011 at 7:03 AM

Nicolas Ghesquière will leapfrog over traditional fashion pubs by first debuting Balenciaga‘s Fall 2011 campaign on the brand’s revamped website, launching Monday.

Balenciaga Goes Viral for Fall 2011Ghesquière will also release behind the scenes footage of the shoot for the first time, which will feature Steven Meisel snapping away at working girls Julia Nobis and Liisa Winkler, among others, in a studio in New York and a church in Harlem.   [WWD]

Story by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester at fashionindie.com