by Lester Brathwaite on
Barneys’ famous windows get an imaginative makeover under new creative director Dennis Freedman. His “Roomscapes of the Imagination” is his first full-scale display since taking over the post from Simon Doonan in January.
Freedman turned to a wide variety of artists, architects and interior designers, including Rafael de Cárdenas, Joe Grillo, Peter Shelton and Lee F. Mindel of Shelton, Mindel & Associates and Benjamin Noriega-Ortiz, giving them carte blanche to create their own environments: “I said, ‘Here’s your space. That’s your room. Within that room I really want you to let your imagination fly,’” he explained.
Housed in those environments are looks by Stella McCartney, Givenchy, Rick Owens, Holms + Yang, Azzedine Alaïa, Chloé and Céline.
Since his first installation – when Daphne Guinness turned the Barneys windows into her personal dressing room before the Met Gala — Freedman has tried “to bring in different kinds of talent to do projects and make something new and fresh.” Whereas Doonan’s windows were often whimsical and heavy on the kitsch, Freedman said he hopes to “have a dialogue between fashion and [other disciplines such as] art, design, music and architecture.”