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Edited by on February 10 2011 at 3:18 PM

Amidst front row celebs like Jennifer Love Hewitt and both Kelly Rowland and Cutrone (right in front of me), BCBGMAXAZRIA was an impressive display of bright geometric minimalism. Built upon building blocks of right angles, it seemed an experiment to manipulate the square, creating soft shapes from straightest of lines. The stark white turtleneck understructure allows for brilliant contrast. In a collection of solid blocking, the one recurring print is carved of millions of stacked cubes. The sheen opaque material bounces with each step, and the airy chiffon flutters in layers.

BCBG Max Azria Fall 2011 Runway: Minimalist Cornered

Backstage after the show I got to meet Max Azria, I nearly died. I gushed to him how stunning the show was noted the square theme. I asked the only question I had time to squeeze out before he was whisked away: How does he think a woman wants to dress, the core philosophy that fuels BCBG:

“Women ultimately want to look cool. They want to look classy, and yes, chic.” – Max Azria

Simple as that. And he certainly knows how to oblige.

Runway Photos courtesy of Elle.com

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Story by Jessica Lapidos

I impart my daily love of light layering, thick-as-thieves platforms and undiscovered fashionable gems. I love to turn a phrase, and in truth I'm a designer at werq.