by Jessica Lapidos on
After rising to prominence on the London music scene in the 60s as one half of Peter and Gordon, Peter Asher went on to manage Apple Records, produce all of James Taylor‘s multi-platinum records, and influence pop music from the inside. He also made besties with Twiggy and was roomies with Paul McCartney along the way. I caught up with him at his recording studio in Santa Monica when I was in LA. He told me how the London music scene shopped, why the Apple Boutique closed, and what fashion gem was hiding in Pete Townsend‘s basement.
You won’t read his full story in a book any time soon. He’s singing his tales through original music and photographs in intimate performances. He’s performing now through this weekend in San Francisco, and June 19-23 in New York City.
Now meet Peter Asher through a fashionable lens.
When you started performing as Peter and Gordon, was there a switch in your style?
I think even before at school, you wanted to look good at school. Where Gordon and I went to school, we were obliged to wear grey suits and white shirts. But the trick was to see how tightly you could taper your trousers before they complained.
Where were you shopping at that time?
The customized thing, we’d just go to the cheapest tailor we could find. Other than that we shopped on Carnaby Street. It was through The Beatles we met [their tailor] Dougie Millings who made our stage suits. He made their stage suits and we liked the way they looked. You’d use this shiny material called Tonic. Shiny and tight. Luckily we were young and thin then.