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Edited by on July 15 2011 at 7:46 AM

Turns out a lot of tween/teen-aged girls want Justin Bieber sprayed all over them. Breaking the bank with $3 million in sales in just 3 weeks,  some are calling Bieber’s Someday the “most successful celebrity fragrance launch in history.” Sure, that someone is Selena Gomez, but still…

Bieber Outsmells the Competition

Someday is on track to become the number one selling ladyjuice of 2011. Karen Grant of market research group, NPD, even has the audactiy to liken it to other diva-fronted fragrances, claiming:

“We haven’t seen anything like it since [Jennifer Lopez’s] Glow and [Britney Spears’] Curious.”

Bieber also sacrilegiously broke Macy’s‘ previous celebrity scent sales record set by Beyoncé in February 2010 for Heat by finishing one week ahead at the $3 mil mark.

Ouch, B. Who run the world now? Biebs. [WWD]

 

Story by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester at fashionindie.com