Edited by Lester Brathwaite on
Turns out a lot of tween/teen-aged girls want Justin Bieber sprayed all over them. Breaking the bank with $3 million in sales in just 3 weeks, some are calling Bieber’s Someday the “most successful celebrity fragrance launch in history.” Sure, that someone is Selena Gomez, but still…
Someday is on track to become the number one selling ladyjuice of 2011. Karen Grant of market research group, NPD, even has the audactiy to liken it to other diva-fronted fragrances, claiming:
“We haven’t seen anything like it since [Jennifer Lopez’s] Glow and [Britney Spears’] Curious.”
Bieber also sacrilegiously broke Macy’s‘ previous celebrity scent sales record set by Beyoncé in February 2010 for Heat by finishing one week ahead at the $3 mil mark.
Ouch, B. Who run the world now? Biebs. [WWD]