CALI GIRL

Using organic jerseys mixed with silk details, Viva Vena! embodies the cultish feel of Vena Cava with a lower price point and more casual feel. Viva Vena! t-shirts, tanks and easy dresses are printed with Vena Cava’s signature hand-drawn prints and neo-Dada photo collages. Read more…

Blue eyed fox, Zac Efron, gets gritty for the cover of Details Magazine. Keeping reading for more photos…

I have an affinity for the color red. Red shoes, red bags, red lipstick and most importantly the red dress. Red is the power color that looks good on most people.  It's a shame that many women are scared to wear this color in fear …

Brian Lichtenberg is taking the fashion world by storm. The young designer has already had his garments on Lady Gaga,  Naomi Campbell, and Beyoncé. He normally doesn’t do press but took time out of his schedule to talk about his Forever 21 line, Fashion Week, and his inspirations. Keep reading…

Katherine, the Governator’s eldest daughter, is one busy bee.  She’s got a book coming out, she’s been writing an advice column for ABC, and now she’s joining the offspring-of-famous-people-blogging group with her blog Defining Beauty.  And all while still in college.  That’s a Commando-like work ethic there.  Har har.

I’ve been a fan of Blood Is The New Black for a while, but it wasn’t until they were so cool to send me a few shirts that I realized I’m love. The shirts fit so well and add a sense of undeniable cool to any wardrobe. Keep reading…

The star-studded Michael Cera vehicle Scott Pilgrim vs. The World recently held its L.A. premiere and, much as the movie seems like it might be an up-and-down affair, so were the stars’ outfits.  Pick and choose what you’d keep and lose after the jump.

Tomorrow Tuesday, July 27th NOWNESS.com visits the ornately decorated Dallas home of popular personal style blogger Jane Aldridge of Sea of Shoes.  Jane’s impeccable taste has attracted the attention of the likes of Karl Lagerfeld and Kanye West.  Celebrity photographer …

Drew Barrymore, an actual Cover Girl, works  it for Nylon’s denim issue. Keep reading for more photos and quotes…

Well Amanda took to Twitter and said she plans to come back with the simple tweeted: “I’ve unretired.” I assume she read our list of things she could do after retiring. Welcome back chicky.

With the humidity that’s made itself present this summer, I’ve been having some bad hair days. No matter how much frizz serum and hairspray I use, sometimes my hair just won’t cooperate. If you have the same problem as me, don’t fret. To take the attention off of your hair, …

Photographer Sheryl Nields shoots Scarlett Johansson for Esquire Magazine.  The bombshell babe looks amazing and very 50’s housewife glam.

In this video Jonny Makeup and Peaches Geldof get all wet for The Cobra Snake’s birthday. Enjoy the Vespa, gratuitous nudity and Katy Perry in the background. Keep reading for the video…

Miami ended its five day fashion week run last night with a 10pm showing of the Tyler Rose Spring 2011 collection. Other designers who turned out this year included Lisa Blue, Mara Hoffman, Ed Hardy, Trina Turk, Crystal Jin, Beach Bunny, Dolores Cortes and Kooey. While many …

Dave Rhodes is taking his love of art and merging it with his love of fashion. He’s created an exclusive collection of printed Keds that feature futuristic designs. Famous for the work he’s displayed at NASA and the LA Downtown Art Walk, Rhodes designs are sure to inspire.