INTERVIEW: Fashion Indie Sits Down With Renzo Rosso

INTERVIEW: Fashion Indie Sits Down With Renzo Rosso fashion

Yesterday could not have been any more perfect. The weather was warm and sunny, I had just finished doing a walk through of one of my favorite showrooms in Soho, and now I was on my way into the Diesel building to meet up with the living legend Renzo Rosso. As if I wasn’t in enough of a state of disbelief that I was lucky enough to meet Mr. Rosso, I was completely blown away by the amazing showroom/headquarters they are working in. As pushed through the heavy doors that read “Only The Brave…” I knew what/who was waiting on the other side, and I couldn’t wait to pick the brain of the man responsible arguably the most famous denim brand of all time.

Fashion Indie: “Diesel U:Music and your global parties bring out some of the best new musical artists in the industry. Are their any artists/bands you are currently listening to?”

Renzo Rosso: [in his Italian inspired English which tends to hypnotize you] “Well I grew up in the rock and roll era, listening to artists like Black Sabbath and The Sex Pistols. A lot of this rock and roll attitude has definitely played a big part in what Diesel has become. However, I think all music is important. [Right now] All I really listen to is the Diesel U:Music radio station. They always play a wide variety of music, and have two live performances everyday. This has taught me to draw inspiration from whatever is happening at that moment, whether it be , Pharrell, , or Madonna all music is important. I have recently found their attitudes more and more inspirational, and that’s what I like to bring out in my clothing.”

FI: “You’re being honored with the Corporate Leadership Award at the 26th Annual Night of the Stars gala. Be honest, did you ever imagine Diesel getting this big?”

RR: “I think most people dream of being big of course, but they never really believe it until they hit that turning point. Once I knew I had established my brand, I could really focus on making it as big as I could. That is an amazing feeling, a feeling that I will never forget. While it felt like forever when it was happening, looking back it feels like it happened overnight.”

FI: “What do you attribute to this success?”

RR: “One thing that we have always tried to be with Diesel is pioneers. We are always introducing new, modern, different, fresh, and rebellious products that take both denim and the people wearing it to a whole new place. [However], I think the two biggest keys to our success were our vintage denim and the way we changed the way we communicated with our customers. Our vintage denim was something that no one else was doing at the time. We were the only ones able to produce a denim that had a look and feel of a great vintage pair of denim. This really helped to launch both Diesel and the industry into a new way of production. As I mentioned, our communication methods changed too. Most people were going direct saying ‘Here’s the product, buy it’. We decided to get away from that, and find a whole new way to communicate with our people. We decided to communicate through other people, the people our customers were listening to. We started working with celebrities, musicians, athletes to communicate in a more subtle way.”

FI: “You live an adventurous life, filled with hundreds of successes. Through all of that, one is bound to make some mistakes. Do you have any major regrets? Anything you wish you could change?”

RR: “I wish that I would have done more charity work. Don’t get me wrong I have and still do a lot, but I wish I would have made it more public. I recently met with the Dalai Lama and he told me ‘Use your brand and your face to show the work you have done. You have the power to inspire others, and you should take pride in what you have done.’ I have learned from that and plan to use my face and my power to send a positive message. In fact, we are currently working on building a village in Africa.”

FI: “In a world full of denim brands you have always managed to be one of the leaders in the industry. What has Diesel done that others haven’t?”

RR: “We produce a very unique denim. We have 51 years of history in manufacturing denim, and that has translated into quite the reputation amongst the industry. A lot of people don’t realize that a majority of the denim brands you find in the United States started off as Diesel affiliates. We have such amazing production facilities that they often work in the same factories as us, or they have worked at Diesel at some point in their careers. Diesel has gone on to foster a lot of these brands because of this.”

FI: “I am a big fan of your new fragrance ‘Only The Brave’, and judging by the way it was plastered all over your offices, you love it too. So do you wear the fragrance?”

RR: “I actually do wear the fragrance. I have produced many in the past, but this is the only one I wear [as he offers me to take a whiff of his scarf (I decline mostly because I could smell it prior to asking the question)]. Men’s fragrances are hard do, because I feel like they need to match the natural scent of a man’s skin.”

FI: “You are about to release your Flash For Fun collection, which contains a reflective material that glows under UV light. What was the inspiration behind this idea?”

RR: “Honestly? My kids. They came up to me saying they wanted something bright, new and fun, and this is what I gave them They loved all the pieces and the concept, and I decided that if they liked it why wouldn’t all my customers. My kids are great because they keep me really connected with what’s young and cool. This is a road I plan to take Diesel down now that I have successfully developed my Diesel Black Gold collection. Diesel is going to take a much more fun young feel, and Diesel Black Gold is going to be our high fashion line. I’m really excited to continue differentiating to two.”

[I get the dreaded wrap it up look from the other PR people in the room, and that signals the end despite the five questions I'm still dying to ask.]

I would like to thank all the people at Diesel who made this interview possible, my good friend Karli, and of course Mr. Rosso for the amazing opportunity.

For more on Diesel and Diesel U: Music be sure to check out their website.

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THE TEN: Fashion Films of the Season

THE TEN:  Fashion Films of the Season fashion

Fashion films was everywhere this season, here is a great list of everyone who is anyone with a fashion film.



PLAYLIST: Hey Champ- Cold Dust Girl

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So this is a new video I found randomly by a band called . They are an “up and coming” electro band from Chicago.



Desert Boot: Six Decades of Looking to the Past

Lilith Valsoe October 16 at 2:20 | Comments

Desert Boot: Six Decades of Looking to the Past fashion

To celabrate the 60th anniversary of the Desert Boots, Clarks Original takes us down the memory lane with their six new unique designs.



Princess Glover October 15 at 3:20 | Comments

 GREAT MOMENTS IN FASHION: Rappers Delight fashion

Blondie’s 1983 video for “Rapture”, in which Debra Harry fancies herself a rap lyricist, could be considered corny by today’s standards. Her outfit, however, would look just as good now as it did over 20 years ago. Considering fashion is now deep in an 80’s revival, the look can be easily pulled off and would make for a rather stylish ensemble. The black tube top bejeweled with chunky gems is an obvious compliment to high-waisted dark shorts. Throw in a flimsy lace shawl, stringy, layered necklaces and understated heels, you get a look that is both simple and bold.

Watch: Rapture



PLAYLIST: Sky Ferreira’s New Track ‘Femme Fatale’

PLAYLIST: Sky Ferreiras New Track Femme Fatale fashion

Waffles + Falafels ‘youngest in charge’ Sky Ferreira has released a new track on her Myspace. It’s called ‘femme fatale,’ and the waffles girls claim it’s only the beginning to many Sky tracks to come!

Check it out here



LOL: Gorilla Late Night [VIDEO]

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LOL: Gorilla Late Night [VIDEO] fashion

I just found out about this hilarious webshow that films in Time Square. Their sixth episode featured one of my good friends Steve Kellner, the lead singer of NJ band Van Atta High. Hear about his band, and what the ‘Late Night’ host Paul Costabile has to say.  Plus, catch the hilarious sketch from the team’s ‘musical’ Los Miserobles.”  Gorilla Late Night shoots every Monday at 43rd and Broadway at 8pm, so if you’re ever in Midtown and don’t hate Times Square as much as I do, check it out!

See Episode 6 Below:

And find out more about Gorilla Late Night on their blog, and if you like Van Atta High, check them out on Myspace and Twitter



BLOG TO KNOW: Modistiskt

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Naomi and Veronica of are from Sweden, so I can’t exactly read anything on their site, but they’ve got some great photos of products, shopping trips, and street style. Check it out, and if you can read Swedish, you’re really in luck!

See them here



PLAYLIST: SPIN Sits Down With Paramore’s Hayley Williams

PLAYLIST: SPIN Sits Down With Paramores Hayley Williams fashion

So in case you haven’t noticed, I’ve been exposing my musical pleasures of late on the site in hopes that you would not only pick up on some new music, but get to know what I’m all about a bit more. Well one band that I have been following since my freshman year in high school (that’s right 8 years) is Paramore, and while I’ve been taking a ton of heat for it from everyone at the office lately, I will back them 100% always (doesn’t help that I think lead singer Hayley Williams is absolutely gorgeous).

Moving on to the real point of this story. The red headed lead singer recently sat down with Spin Magazine to talk about the bands latest album Brand New Eyes, how the band almost split up, and whether she dreams about other rock stars or not. The interview is actually pretty funny she talks about how she was more excited to see Paulie Shore than .

It really is an awesome interview, so be sure to head over to Spin Magazine and check out the full interview.

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Grand Opening of Carnival!

Grand Opening of Carnival! fashion

I read a review about this place earlier and it sounds kind of cool, unless you’re terrified of the circus. It’s above Bowlmor, and Paris Hilton is apprently going to be there, which means she’ll walk in take 50 pictures then leave.




THE TEN: Pointless Things Jon Gosselin Would Spend His $200,000 Withdrawl On [Via Buzzfeed]

THE TEN: Pointless Things Jon Gosselin Would Spend His $200,000 Withdrawl On [Via Buzzfeed] fashionJohn Gosselin withdrew $200,000 from his joint bank account after being specifically ordered not to. Here’s what Buzzfeed thinks he’s probably spending it on:

THE TEN: Pointless Things Jon Gosselin Would Spend His $200,000 Withdrawl On [Via Buzzfeed] fashion

1. 4,000 Ed Hardy Trucker Hats

THE TEN: Pointless Things Jon Gosselin Would Spend His $200,000 Withdrawl On [Via Buzzfeed] fashion2. 25, 673 (4oz.) Cans of Axe Body Spray

THE TEN: Pointless Things Jon Gosselin Would Spend His $200,000 Withdrawl On [Via Buzzfeed] fashion

3. 13, 333 Brass ‘Truck Nuts’

THE TEN: Pointless Things Jon Gosselin Would Spend His $200,000 Withdrawl On [Via Buzzfeed] fashion

4. 2, 051 Embroidered Men’s Blouses

THE TEN: Pointless Things Jon Gosselin Would Spend His $200,000 Withdrawl On [Via Buzzfeed] fashion5. 322 Front Row Tickets to UFC Championship Fights

THE TEN: Pointless Things Jon Gosselin Would Spend His $200,000 Withdrawl On [Via Buzzfeed] fashion6. 626 Pairs of True Religion Bootcut Jeans

THE TEN: Pointless Things Jon Gosselin Would Spend His $200,000 Withdrawl On [Via Buzzfeed] fashion7. 8,003 Half Hour Mystic Tanning Sessions

THE TEN: Pointless Things Jon Gosselin Would Spend His $200,000 Withdrawl On [Via Buzzfeed] fashion8. 3,418 Affliction Shirts

THE TEN: Pointless Things Jon Gosselin Would Spend His $200,000 Withdrawl On [Via Buzzfeed] fashion9. 32,000 Puka Shell Necklaces

THE TEN: Pointless Things Jon Gosselin Would Spend His $200,000 Withdrawl On [Via Buzzfeed] fashion10. (And the only acceptable one) 89 Months of Child Support: The average is $280 per child, per month, which would make John’s  monthly payment for all of his kids $2,240. Should’ve thought about that before you cheated and then agreed to a divorce, Johnny!

I know this isn’t super fashion related, but I couldn’t help but laugh when I read it!

LINK LOVE: Buzzfeed

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POLYVOYEUR: Lola Haze fashion

I’m pretty sure that I’ve already posted a set with this faux fur jacket, but I still love it! I don’t care what you all say about Sienna Miller, I love her.

See This and more by LolaHaze on Polyvore!



PLAYLIST: Dynasty Electric

So THIS IS A SHAKEDOWN! played an amazing festival in Dewey Beach, Delaware over the weekend. There were a thousand bands that played, 90% of which were amazing. But there was only one that stuck out to me. They are called and are from NYC.
They are a 2 piece Psychedelic/ electro/ nu disco band. The singer is super sexy as well, think Karen O with a disco twist. The image of the band sticks out to me as well. The singer, Jenny Electric, has crazy style. If this band gets big, which I believe will happen, she will be a fashion icon for sure. And the music rules! Check them out. They will blow your mind if you are in to the whole electro dance band revival. You know I am.



FI PLAYLIST: the birD day Self Titled EP

FI PLAYLIST: the birD day Self Titled EP fashion

I’ve been excited about this for weeks. I’ve been Tweeting about it, and writing about it, but it is finally here! Fashion Indie friends the birD day have finally released their debut self titled EP! With the EP come some amazing new promo pictures too! Check out my man Jay’s white denim vest! Super jealous!

So here’s a little gift from both the birD day and Fashion Indie, it’s free downloads for everyone! Just click here to download!

Find more photos like this on CULT

Be sure to check out their MySpace for more!

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