SINNERS & SAYNT

FASHION INDIE EXCLUSIVE: LIVE COVERAGE OF VALENCIA FASHION WEEK

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Becks and Daniel Saynt headed to Valencia Fashion Week and all you get is an awesome week of exclusive coverage.


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SINNERS & SAYNT Fashion Indie Continues To Grow in Popularity

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Pretty soon FashionIndie.com will have more readers than . Yeah, I know. Fucking Awesome.


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SINNERS & SAYNT I HEART FASHIONINDIE

SINNERS & SAYNT I HEART FASHIONINDIE fashion

the news of my death has been greatly exaggerated.


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SINNERS AND MRS. SAYNT: We’re Heading to the Hamptons!

SINNERS AND MRS. SAYNT: Were Heading to the Hamptons! fashion

Tomorrow, Daniel and I are heading to the Hamptons courtesy of Women’s Mafia founder Marcy Clark and The Hampton’s Concierge David Shapiro. We will be there for three full days of relaxation, fun in the sun, and, of course, parties. The plan, hang on the beach, visit the boutiques, and sneak into the La Perla Party tomorrow night. With our phones in hand, Daniel will be his usual Twitter Bug and update you on all that is The Hamptons!

Join our Twitter to get all the goods!


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SINNERS & SAYNT Goodbye Fashion Indie

I might be leaving soon to pursue a new something or another. There are no definites yet and there are still a lot of ways in which I might still stay here, but as of right now there is a really good chance that I’m going to work on the digital side of a new magazine by months end. I’ll definitely let all you indies know what will happen and if the transition will be sooner than later. I’ve thoroughly enjoyed creating and building FashionIndie.com but it feels like it might be the right time to move on.

Hugs & Disses,

Daniel Saynt



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SINNERS & SAYNT Tonights The Big Show

I guess it hasn’t hit me yet that in a few hours we will be staging our first investor meet-up at The Gates. I’ve been told we’re one of the first companies to host an event like this as a way to bring in capital, which I’m all for. Kind of getting used to being the originator with all the work we’ve been doing on Fashion Indie and the ways we’ve been influencing the fashion market since we first got into this thing.

Anyways, if you’re on the list we’re looking forward to seeing you tonight, if not, I’m sure there will be video and photos on Fashion Indie tomorrow. Wish us luck indies, we’re hoping to walk out with a couple of financial commitments.



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FASHION INDIE NEWS We’re Really Nice Now, and God, We Love You

So here’s the thing. There are certain folks in the industry that really don’t like us. Not in the fashion industry, since most brands, designers, models, and magazines seem to love us, but in the blogging industry. It’s kind of weird how it all started and I get tired of going into it, but basically, there are some sites who are run by petty people who attack us occasionally to help them get some traffic, notice, etc. It’s all really ridiculous stuff and occasionally the Village Voice or Gawker blow it way out of proportion and make it seem like I’m an asshole.  It’s cool, I don’t really sweat it, you live, you learn, and then you get Luvs.

Anyway, I’m trying to help shed Fashion Indie’s torrid past, to make amends for any of my hurtful comments and bring you all a better, slightly more professional version of our independent views on fashion. I know for some of you it will be difficult to forgive my stupidity, but what’s life without a little resolution for future. So indies, here’s my resolve, I Daniel Saynt will spend far less time defending myself against attacks and more time ensuring these attacks never take place.

I will do this by enforcing stricter editorial policies on Fashion Indie, checking posts regularly and making changes whenever you comment on misspellings or grammatical errors. I will encourage more thought-out postings and remain engaged in conversations with our readers. I will try harder to listen to your opinions on Fashion Indie and build a site you can be proud to read daily. Additionally, I will no longer engage in silly blog wars with silly bloggers and quickly dying newspaper organizations, at least I won’t defend myself in the way I have in the past (that means fewer “Go F*ck Yourself”s  to loser bloggers). Also, we’ll try our best to keep our content safe for work, giving you extra peeks only if you want it.

I hope that’s a start in the right direction. Comment if you have anything more we should add to our list of reforms.



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SINNERS & SAYNT Meeting With The Doneger Group Today

SINNERS & SAYNT Meeting With The Doneger Group Today fashion

Uberly excited that I’m meeting with Abbey Doneger of The Doneger Group today. The group has defined trends for years and we’re really hoping to figure out a way to be the next “trend” they introduce to the fashion world.

Wish me luck indies.


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SINNERS & SAYNT Daniel Saynt is No Fame Whore

SINNERS & SAYNT Daniel Saynt is No Fame Whore fashion

Last night Becks headed to girls night with a few of her Cleveland and local friendlies. Most of the night seemed to be a recap of our True Life episode, with me getting a nod for husband of the year (didn’t realize nodding and smiling constituted pro-husbandly duties, but I’ll take it), Becks getting award for “whiney” beotch of the year, and everyone overall bashing us for doing it.

To set the record straight, we did True Life cause we thought it would be fun. It was. Getting followed around for three months by a camera crew, staging scenarios, and going through the motions of actually caring about a subject you don’t really care about is pretty much the coolest job in the world. I have to give it up to The Hills girls for doing it without breaking a sweat, cause it’s a serious job with major responsibility.

Anyway, today, I received a few comments from someone suggesting that I’m desperate to be famous. While it isn’t the first time someone has said this about me, but it’s still kinda surprising. Seriously indies nothing could be further from the truth.

While I do enjoy doing things with MTV, The Travel Chanel, and other shows that will have my ugly mug on it, it’s not cause I’m desperate for fame or starved for attention, it’s that I’m an entrepreneur. You see those of us who run businesses don’t have bosses telling them they are doing a good job. We don’t get raises or promotions or little stars on our sticker sheets. We don’t get pats on the back and confirmation of our successes from upper management. All we get are complaints and problems to fix. Being on TV is my way of getting a little attention for my deeds. A little “Good Job Daniel” from the media monster that’s running this bitch. And if MTV or any other station wants to have me on, I’ll always say yes or at least consider an appearance.

Additionally, being on TV, talking to radio shows, giving speeches at schools, even occasionally writing on Fashion Indie is part of my job. That’s what I have to do. It’s my career. If I’m not on TV talking about Fashion Indie or making appearances who is. It’s not easy to run a company in this current marketplace and any publicity that helps increase site recognition or traffic is good publicity. Personally, I don’t like being on camera, I do it cause I have to.

Which is why it really makes me sad when people in the industry think I do this for my own personal visions of grandeur. I’m the most self-loathing person in this game and if I had to do a reality show, it would be while on a mega dose of Vicadin and botox shots in my forehead to prevent the nervous sweating. Seriously.

On another note, you might actually be seeing a lot more of my face out there. The business development team we are working with at Blackstar have just set us up to produce three television shows. Two are mobile based, the third is launching in Detroit and will hopefully go national. Either way, believe me when I say, I don’t love this shit, or crave it, I just do it cause I have too.

Hugs and Disses,

Daniel Saynt


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FASHIONINDIE.COM MILESTONE Our 10,000th Post!!!

FASHIONINDIE.COM MILESTONE Our 10,000th Post!!! fashion

I noticed the other day that we were set to hit a major milestone in our company this week, our 10,000th post!!!

That’s right indies, everyday for the past two years, we’ve given you our (sometimes disagreed upon) opinions on fashion, breaking news stories and shared with you our favorite editorials, videos, and more. We’ve come a long way from the days when I was the only writer on the site, providing a once daily dose of my own views on fashion, to now where there are nearly a dozen regularly contributing writers and a growing network of Cult members, provide a wide range of ideas and opinions on the industry.

We wanted to thank all our loyal readers for making one of the fastest growing fashion destinations on the web. You guys are awesome and we couldn’t have made it this far without you. I’d also like to thank all our writers for making the greatest fashion publication on the web. You guys, but mostly girls, rock and I’m so happy that I’ve gotten the chance to be your friends through your work at Fashion Indie.

So without further ado, I’m inviting everyone who reads this site to provide comments below. Share your favorite articles, send us some fan mail (or hate mail, you know we love it either way), and let us know how we can make ’s next 10,000 posts better than the last.

Hugs and Disses,

Daniel Saynt

P.S. We’re celebrating our 10000th post by giving you the chance to advertise on every page of for one month for $5 bucks. Reach nearly 1 million dedicated indies for cheaps. Click Here for details.


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SINNERS & SAYNT The New York Observer Continues to Suck

SINNERS & SAYNT The New York Observer Continues to Suck fashion

I unfortunately draw enjoyment when those I deem enemies do badly. That’s why I was so glad to here that the New York Observer is continuing to do poorly. They just fired a large portion of their writing staff including  Doree Shafrir, who was the amazing reporter who recently cracked open the Hipster Grifter story.

It’s a pretty sad tale. The paper seems to be losing money and these firings only suggest that they need to slim down to protect from shutting down. I know the feeling Jared, and if it wasn’t for the fact that your paper enjoyed bashing the hell out of me last February for no reason, I’d probably reach out to you. I feel like we’re connected somehow.

We’re both 26. We both run media companies. The only difference is you got daddies money to buy your media outlet, I built mines from the ground up. Oh, and yours will probably be shut down by years end. Should’a bought digital kid, no one reads the papers anymore.

I think it might be about time to add another nail to the coffin.

SINNERS & SAYNT The New York Observer Continues to Suck fashion

SOURCE: Bloodbath at the New York Observer [Layoffs]


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SINNERS & SAYNT: The Lightbulb Has Gone Off

SINNERS & SAYNT: The Lightbulb Has Gone Off fashion

I’m a genius. I know it sounds like I’m tooting my own horn but I can pretty much talk about any subject for a lengthy amount of time without seeming like an idiot. Maybe that just means I’m a good bullshitter, but regardless, I feel like I’m a pretty smart dude.

Of course while most subjects are at my disposal, there is one I “get” more than others. I understand what’s happening in fashion today, but more importantly, what’s happening in online fashion. I’ve decided to share with you a few of my thoughts on what’s going on right now, the momentousness shift and what it will mean for publishing,  indie designers, and the industry as a whole.

I think that if we are all able to innovate, we may all survive. If we don’t, well I guess that’s that.

1. Magazines will slowly, but surely die off. First the smaller ones will fall away, then the bigger ones will begin to get lean, then more and more will jump on the web but lose readers to independent blogs that are already on the scene. Realizing that most blogs make money from their content and editorials, magazines will begin to enforce their copyright and thousands of fashion blogs will be forced to pull down images from their sites. The result will be a great blog die-off. Rather than removing hundreds of pages of content part-time bloggers will call it quits, seeing little interest in keeping up the struggle against content bloated magazines. Additionally, the publishing houses will find new ways to steal back their readers (Think Facebook Applications and Widgets).

Magazines with proper online direction will fair best. Editors like Anna Wintour, Carine Roitfeld, and others will be replaced by bloggers or web savvy editors who are capable of talking to consumers online. Ad sales will incorporate a higher expected ROI, since affiliate marketing will become a more familiar term for the new online advertiser. Affiliate programs will dominate, with blogs and the sites of Vogue and Elle, becoming nothing more than over hyped online catalogues.

Also, the network will become the new Publishing House. CondeNast is great and all, but they’ve got nothing on Glam.com when it comes to reach on the web. This will be an important factor for advertisers in the next coming years.

2. Fewer shoppers will head to department stores as trust increases in online buying and free shipping and return policies attract new customers. The magazines and bloggers will need to jump on this fact and certain blogs will be as powerful, or sell as much inventory as department stores (case in point, PurseBlog.com). This will lead to a broader spectrum of interest for brands looking to sell online, incorporating programs that talk directly to top selling bloggers. These bloggers will be influencers of markets and the smartest ones will begin developing their own affliate programs to make it easier for brands to sell on their sites.

3. The online store will become an antiquated device for selling product on the web. Fewer people will build them opting to shop through widgets and directly through their facebook profile. Suggestion shopping will leap to new bounds as visual tracking software advances. Now every page you visit on the web will offer suggested purchases, making it easier for you to purchase items while you read the latest news and stories. One-click shopping across hundreds of sites will replace the way we purchase our goods, with a full list of our purchases being provided to us monthly. l Companies that embrace these new technologies will be the first to advance and will gain respectable marketshare quickly.

4.  More purchases will be made through mobile devices meaning that retailers will need to address this. Instant purchase sites will pop up on your cell phone and with a text the item will be purchased and delivered to your home. While this doesn’t seem to make a lot of sense (who shops while on their phone) stores like Saks and Macy’s will introduce the technology to ensure that you make purchases through their store. If you ever can’t find an item in store, a simple text will ensure you purchase it through Saks.com, making the store money. Of course, Saks and others will have to address larger issues within their corporate structure before this becomes a reality.

5. The indie designer will remain small unless they address budding technology. Building a community around your brand should be the main focus. Fostering a direct relationship with your customers will be the most importantt thing a young designer can do, creating a collective of supporters and using them to further your message. Brands that don’t have a proper Social Media Directive will fail. As more and more boutiques close down, weighed down by lost customers on the web, there will be fewer spots for young designers to flourish. The way you sold in the past will not be the way you sell in the future. Designers who understand this will be the ones to succeed.

6. Fashion Indie will become the ultimate source for original fashion editorials, shopping, and the best from the fashion web. Just wait for it, it’s coming. And when it happens don’t be all surprised. Accept it as the natural progression for this crazy little fashion world. Doubt it and you don’t really get it.

If you want more info on what’s happening next in fashion, be sure to hit up Sayntly.com. That’s our services company, our bread and butter, our little engine that will.

SINNERS & SAYNT: The Lightbulb Has Gone Off fashion


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BASH: Daniel Saynt on The Met Costume Gala

DISCLAIMER: I am not a nice person. When I don’t get invited to parties I get seriously pissed to the point where I begin to thoroughly bash those who did go. It’s a sickness, but I enjoy the symptoms. Here are the celebrities that went and what I have to say about them. Don’t read ahead if you’re  a pussy who loves everything. You make me sick. Grow a pair and get the fuck off my post.

Hugs and Disses,

Daniel Saynt

BASH: Daniel Saynt on The Met Costume Gala fashion

Considering all her recent topless, beer belly shots its amazing that Kate Moss was able to vomit up enough cocaine boogers to squeeze into this gold thingy. Seriously though, have you seen her naked lately, it’s like she went from model to mom. I hate to say I miss Pete Doherty, but at least he kept the girl thin.

Sidenote to Marc. Dating a hot Brazilian hombre does not make you a hot Brazilian hombre by association. One more shade of brown and you’ll just about burn the jew out of you and well officially start calling you Valentino Jr.

BASH: Daniel Saynt on The Met Costume Gala fashion

I only enjoy looking at Anna Wintour when she’s standing next to her hot step-daughter Bee. This editor seriously needs to consider a new look cause she’s getting grannylicious on us. You were the shit in 2007, now you’re just shit. Get something done immediately cause your magazine is just bleeding ink right now and there’s nothing exciting about it. Just a thought from one editor to another.

P.S. Can we get more tits in American Vogue? Paris Vogue is getting way to expensive on the monthly.

BASH: Daniel Saynt on The Met Costume Gala fashion

Dear Jessica Biel,

Justin looks like a total douche. Please call me.917-450-5238.

Hugs and Disses,

Daniel Saynt

BASH: Daniel Saynt on The Met Costume Gala fashion

Wait, was this year’s theme “Bridge and Tunnel” or “Jersey”? It’s so hard to tell.

BASH: Daniel Saynt on The Met Costume Gala fashion

BASH: Daniel Saynt on The Met Costume Gala fashion

In Malowi wearing Playboy bunny ears above the age of 30 is equivalent to assassinating the president. Just thought you should know.

BASH: Daniel Saynt on The Met Costume Gala fashion

WARNING: Getting slapped around by your man will turn you butch. Spread the word.

BASH: Daniel Saynt on The Met Costume Gala fashion
HOLY FUCK, Fran Dresher still gets invited to SHIT!!!

BASH: Daniel Saynt on The Met Costume Gala fashion
KKK robes are SOOO much more stylish nowadays.

BASH: Daniel Saynt on The Met Costume Gala fashion
Brillo Pad + Sheet Metal + Helena Bonhan Carter  =  Mary-Kate Olsen

BASH: Daniel Saynt on The Met Costume Gala fashion

HOLY FUCK, Kirsten Dunst still gets invited to SHIT!!!

BASH: Daniel Saynt on The Met Costume Gala fashion

Last week I was walking my dog Foxy and she spit from her ass a giant, steaming pile of what Tyra Banks has on her head.

BASH: Daniel Saynt on The Met Costume Gala fashion
Ivanka Tafetta Trump.

BASH: Daniel Saynt on The Met Costume Gala fashion

Andre Leon Tally looks like he’s part of some super secret society like The Skulls or that one from Eyes Wide Shut Gossip Girl expect instead of accepting members based on their status and cool, they only accept fat asses who wear muumuu’s to cover up their jelly rolls.

SIDENOTE: How many desperate gay interns to you think fit under that thing?

BASH: Daniel Saynt on The Met Costume Gala fashion
Nothing says “NOTICE ME” better than wearing a wedding dress to the gala.

Great job Elizabeth Hurley on not seeming at all desperate.

SIDENOTE: How many desperate pr interns do you think fit under that thing?

BASH: Daniel Saynt on The Met Costume Gala fashion

Straw hat and drawstring dress pants?!? Yup, the theme was definitely “Jersey”.

BASH: Daniel Saynt on The Met Costume Gala fashion
SIDENOTE: How many of Seals babies do you think fit under that thing?

BASH: Daniel Saynt on The Met Costume Gala fashion

LINKAGE: Met Costume Gala: Highlights [Photo Gallery]

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Sinners & Saynt: Fashion Indie is to ….

Sinners & Saynt: Fashion Indie is to .... fashion

We’re trying to figure out which magazines out there are most like Fashion Indie and vice versa.

Here’s my list…

We’re way too much into crotch shots and full frontal to be like NYLON.

We’re not as corporately/advertiser driven as VOGUE.

We just as desperate for a reality show as ELLE, but we’d never release a collection at Kohls.

We’ve never read MARIE CLAIRE.

We can’t stand MISSBEHAVE. They threatened to slit my throat and Sarah Morrison “sucks cock to get into clubs”. (Her words, not mine)

We aren’t as luxury obsessed as W. Seriously, anything above $1000 bucks is just unnecessary.

We’re not as French as PURPLE.

We’re not as high as PAPER (most of the time).

We don’t know what purpose BLACKBOOK serves considering there is PAPER.

We’re actually read by people, unlike THE NEW YORK OBSERVER.

We’re not boho enough to be LOLA, BUST, LULU or any other four letter combination.

We’re definitely DAZED & CONFUSSED, but not in the way you’d think.

We’re probably most like V or FRENCH VOGUE or ZINK.

Thoughts?


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Sinners & Saynt: The Gates, The Se7en, and The Fashion Picnic

Sinners & Saynt: The Gates, The Se7en, and The Fashion Picnic fashion

I’ve been MIA lately, trying to make moves, and get Fashion Indie the status it truly deserves. Between meetings at ZINK Magazine, Mann Publications and with investors it’s been a serious amount of hustle (hustle, hustle real hard). Things seem to be shaping out and it looks that we will have a couple major partnerships to announce in May, including one which will supply our rag tag bunch of bloggers with a fairly large office space!!! We’ve been desperate for one for the past three months since leaving our Brooklyn spot, moving to the Bronx and opening up a smaller, easier to manage hub in NoHo.

Yesterday, I walked through this new night spot in Manhattan, The Gates. The space looks like the Biltmore Hotel cause it basically is the Biltmore Hotel. Some collector dude bought all the fixtures inside the Bilmore when it was purchased by Trump back in the day. He took the original marble, fixtures and beautiful wrought iron gates and used them to create a hyper-exclusive club (makes sense). Anyways, I’m in love with the space and am currently talking with the owners and the lovelies at Think PR about booking the spot for a monthly party, an event we’ve been developing for some time called The Se7en, which is being dubbed the after party, that happens monthly. We’re thinking dancers, designers, models, stylist, photographers, and lots and lots of action from 7PM – 10PM. It’s our first real attempt at a monthly party since Secret Runway and we’re pretty flipping excited about it. 

If you haven’t signed on to join The Se7en, do so now. Only people on the list will be invited in and we’re only leaving the door open for a limited time, so be there early. There will be $7 cocktails, 7 minute open bars, and a little room we like to call se7en minutes in heaven (though you’re gonna have some trouble finding it). We’re inviting a select list of influencers, party folk, and celebrities to make the first event truly killer, though we have a strict no step-and-repeat policy, we’re not trying to get in with McMullen like other desperates. 

On to more immediate pleasures, tomorrow it’s gonna be 85 degrees in the city and we’ve decided to have a little fashion picnic in Central Park. A bunch of our writers and friendlies will be on hand as we parade into the park to drink, eat and be merry. We’ll be at the Plaza Hotel at 1PM so if you’re looking for a bunch of fashion types to attach to, be there and join us. 

That’s all for now, I’ll let you know about other things as they develop.

Hugs and Disses,

Daniel Saynt


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Sinners & Saynt: Playing the Field, New Content, and Fashion Indie TV

Sinners & Saynt: Playing the Field, New Content, and Fashion Indie TV fashion

So we’ve got a ton of things going on and I wanted to let you know about it. Watch the video and ignore the dogs.


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Cane On A Train: Madea Strikes Back on the 6

Cane On A Train: Madea Strikes Back on the 6 fashion

While riding the train this week we came face to face with a real life Madea. This very angry black woman went ape shit on a girl who refused to give up her seat, beating her with A CANE!!! They stopped the train an police finally had to get involved. Has nothing to do with fashion, but damn was it crazy!!!

Don’t you just love New York.


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SINNERS & SAYNT: Welcome to Heartbreak

SINNERS & SAYNT: Welcome to Heartbreak fashion

I’m at a complete loss for words today. I haven’t had much time to process what’s been going on over the past week and I guess a part of me just didn’t realize that a seemingly innocent string of events would lead to what I’m about to say. Rebecca and I have decided that we might work better together as partners rather than husband and wife and are getting separated.

Some of you may have read the blind item that hit Fashionista.com yesterday, if not here it is…

 

WHICH fashion business partners and former couple have been mixing work with pleasure despite one of them having a steady boyfriend/girlfriend for a while now?

Well I’m very sad to say that this story was in reference to myself and my former partner Sarah. We recently reconnected at an event fashion indie hosted for designer Diana Eng two weeks ago and met for lunch that weekend to discuss a project she was working on that would combine fashion and film. I thought the idea would fit really well with some of the things we have in the works so I agreed to put some time into the concept. The next time we met was at a party for a client of hers and Becks wasn’t able to make it. I drank a little too much and we ended up doing some things that I can’t say I’m proud off.

 

The guilt has weighed me down for days now, not because of what I did but because of the feelings I still have for Sarah. Tonight I told Rebecca about how I felt. She agreed that over the past few months I’ve been distant from her and decided to head over to a friends house to stay until we get all this sorted out. I’m still in shock over it all, I guess I was just hoping that it wouldn’t be so easy to feel so broken. 

For those of you who don’t know, Becks and I got married back in September on the one year anniversary of our first date. It was pretty spur of the moment but we took our chemistry and the spontaneity of our relationship to signify that we had finally met “the one”. Guess we were wrong to move ahead so quickly. 

I still love Becks but I can’t imagine continuing in our relationship. We might not have any new content on the site for a couple of days, at least until we figure out what happens next.  

Hugs and Disses,

Daniel Saynt



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SINNERS & SAYNT: Meeting Day!!!

SINNERS & SAYNT: Meeting Day!!! fashion

Been watching a lot of heroes lately. here's my ability to make pretty fireworks like jubilee.

 

Today we have a meeting with two PR agencies to discuss our services for their clients.

A meeting with an event coordinator to talk about developing NYC’s first luxury shopping and beauty experience. (Tickets would sell at $500, $1000 and $2500 levels. take that shecky’s).

A meeting with a consultant to discuss distribution of 10% of our stock and raising $1,000,000 in funding by July 2009.

A meeting with a computer scientist who will help us with the creation of a new back-end system for our site which will allow for shopping suggestions on posts and create a more DIGG like interface for users.

A meeting with designer Malcolm Harris to talk about his one dress launch campaign.

Also, we just got invited to brunch with John varvatos on Saturday and were heading to the CFDA next week to talk social media…exciting!!!


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Today the Genius at Mac Suggested Bailamos

Today the Genius at Mac Suggested Bailamos fashion

I think I need to get myself into music. My number one suggested song this morning was Bailamos by Enrique “Where The Fuck Did That Mole Go” Iglesias on the sidebar of my iTunes window. I really, desperately need a new playlist to get me through my day. Any suggestions?

 

Today the Genius at Mac Suggested Bailamos fashion

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