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Ten Ways To Make Your Jeans Your Own

Everyone has that one pair of jeans that they love to death, and more or less live in. Unfortunately it eventually becomes time to trash them and start over. Lucky for you I have a few tips to making you jeans completely your own, and super comfy at the same time.

Caution: Some of these tips border on grungy hipster!


  1. Avoid washing your jeans. The more you wash them the cleaner (duh!) and color bleached they get. This can result in your jeans getting a bit smelly. Try throwing them in the freezer over night. The cold air will pull out and neutralize the smell, then just give them a little Febreze. Wash only in time of desperation.
  2. Don’t be scared to get dirty. Spill crap on them, wipe your hands on them, piss in them (not a good idea) whatever you have to do. This will make them original and reflect yourself as well. These jeans should be more like a self portrait than a piece of clothing. If they get a little too dirty get a wet towel and give them a little scrub.
  3. Sleep in your jeans!
  4. Sweat is always good. Sweat will loosen up the fabric without draining color.
  5. Get a timeless style and wash. Don’t get the super trendy style and wash at the time. These jeans are going to be with you for a while you don’t want them to go out of style.
  6. Let defects happen naturally. We can tell when the holes in the knees of your jeans were cut into them, and that’s not cool. Naturally forming holes in your jeans are awesome!
  7. Wear them in the shower. After not washing these bad boys for awhile they are going to loosen up. Washing them in just water with you in them will prevent them from shrinking too much, and be sure to hang dry them.
  8. Do your best to wear them everyday. Hopefully you have cool, non-judgemental roommates like I do, and they won’t mind seeing you in your cool jeans. Throw your jeans on in any appropriate setting, whether is be lounging around your apartment all weekend or out to a casual bar. The more you wear them the faster they will break in. Come home from work everyday and skip the sweatpants and grab your jeans.
  9. Leave them lie around your apartment. Walking on them with get them wrinkled and distressed. Ragged jeans don’t look good neatly folded and ironed.
  10. Don’t over do it. There is no do-overs in this process. Take your time and work carefully. This process could take more than a year.


Fashion Indie wants to see your favorite comfy jeans. Head over to Cultindie to post your pictures and tips!

London Fashion Week: The Inside Scoop





For those travelers expecting to see dinosaur exhibits and stuffed jaguar carcasses at London’s Natural History Museum this week, they are in for a rude (but pleasant!) awakening. Instead of specimen collections, the museum is home to various British designers, models, press and buyers. Yes, ladies and gentlemen, the second round of Fashion Week hits Europe. Goodbye New York…Hello London!

So London Fashion Week isn’t exactly hard to get into (yes, anyone can purchase admittance, catwalk and goody-bag tickets on the London Fashion Week website) but the Brits are whipping up designs just as innovative and stylish as New York Fashion Week.

This year’s London Fashion Week is rumored to have some of the best styles to date. Similar to the New York Fashion week craze of jumpsuits, London’s first day alone unveiled their take on these flight suits. Unlike New York’s distressed denim and pastel colors for Spring 2009, London designers are whipping up looks using loud colors like hot pink and bright yellow.

And for those designers who need an extra boost getting their collection out there, the British Fashion Council has a sponsorship program helping designers promote their looks. New Gen has launched the careers of British designers Alexander McQueen, Julien Macdonald and many others. Who wouldn’t want a £5,000 - £10,000 cash sponsorship, free utilization of the tents and recognition as a “must-see” designer at London Fashion Week?

London Fashion Week keeps the catwalks bopping until Friday, September 19th. If the Brits can whip up more killer looks (like the ones above), then I am skipping tea and biscuits, grabbing my rain coat and heading to London!

Coco Chanel World Premier: Where’d All the Fashion Go?


Shirley MacLaine at the "Coco Chanel" premier.

ABC News correspondent Cynthia McFadden discusses the role of Coco with Shirley MacLaine.

Last night marked the world premier of Lifetime’s upcoming presentation, “Coco Chanel,” the story of the troubles and triumphs of an icon in fashion history. Joseph Urban Theatre housed the event, filling hundreds of seats with some of the fashion industry’s most crucial players.

As in any event, the evening kicked off with a social event for guests to eat, drink and be merry. Following the hors-d’oeuvres was an interview with ABC’s own Cynthia McFadden and Academy Award winning actress, Shirley MacLaine. MacLaine humorously commented on her experience playing the infamous cavalier, Coco Chanel, and left the guests in stitches over her farewell: “Goodnight, enjoy the bitch.”

The film itself was a bit of a letdown in comparison to MacLaine’s enchanting description of the role. The audience expected scenes filled with dazzling garments, couture fashion and the industry’s drama. What they got, however, was cliche love scenes in the snow, awful French accents and sappy quotes about determination. Sorry Coco, but I think what we wanted was a little more of your couture fashion and a little less of your relationship passion!

 On a lighter note, Shirley MacLaine performed phenomenally as the wicked fashion witch and stirred constant laughter with her sarcasm and believable arrogance.

“Coco Chanel,” starring Shirley MacLaine, premiers on Lifetime on September 13, 2008 8:00ET. If you don’t mind a bit of sap and want to journey through the life this fashion icon, you and your television have got a date!

Thanks Zimbio!

Gen Art Presents It’s 14th Annual Fresh Faces

The Gen Art 14th Annual Fresh Faces Fashion Show will be held on Thursday, September 4th, at the Grand Ballroom of the Manhattan Center. This is largest and most recognized program showcasing emerging designers in the United States. In addition to New York, the program will also feature innovative talent in Chicago (10/1) and Los Angeles (10/10). Fresh Faces has launched the careers of fashion’s most familiar, including Zac Posen, Rebecca Taylor, Phillip Lim (Development), Chaiken, Cloak, Eugenia Kim, Hollywould, Milly, Twinkle Sari Gueron, Duckie Brown, Dagmar, and many more. This year’s Fresh Faces New York program will feature Spring 2009 collections from 12 designers - four accessories in installations and 8 edited, but representative collections, from six womenswear and two menswear designers will make their way down a 70 foot runway.

Partnering with will bring the runway immediately to the world by offering select looks from a designer featured in Fresh Faces in Fashion. This year, JF & Son was chosen by a panel consisting of Gen Art, YOOX and former New York Times Style Editor, Holly Brubach The designer will showcase iconic pieces from their Spring ’09 runway collection, to be sold via one day after the runway show.

Here are the nominees:


JF & SON was founded in 2007 by the duo of Jesse Finkelstein, a Brown University graduate and homeland security and terrorist financing expert and Kathryn.King, a costume designer, and graduate of University of California, Santa Barbara and Parsons School of design - as an attempt to marry the principles of modernist design with traditional fabric techniques. Each collection draws its inspiration from the geometry of the body and uses the shape, color, and materiality of textiles to alter that geometry. By integrating different fabric manipulations, like embroidery, beading, and printing into the design process, JF & SON hopes to advance these studies of the body’s form. JF & SON does all of their production in-house at their studios in New York and Delhi, India. Each piece is made in an equitable environment, allowing every employee the right to experiment with design.

Ideeen is a collection designed by native Japanese duo Junko Hirata and Atsuko Yanase. The two met at Catherine Malandrino where Yanase spent four years, while Hirata later left to work for Yigal Azrouel and Helmut Lang. In 2007, the two reunited to collaborate on their own collection, an edgy and intellectual aesthetic that is translated into an imaginative, organic and asymmetrical collection. The mix of New York sophistication and Japanese sensibility creates a wholly wearable yet distinct collection.


Custom prints, bold fabric selection and impeccable fit and drape make up designer Sariah Carson’s singular design and aesthetic sensibilities. Each one of a kind print is hand painted on high quality silks and each garment is produced locally in New York. Sariah graduated from the Parsons School of Design where her senior thesis collection as one half of the design team Carson Potter was bought and sold by Barney’s New York. Carson’s solo line debuted in Fall 2008 and will be available exclusively at Barney’s New York Madison Avenue and Beverly Hills locations.


Two sisters with individual personalities combined the harmonizing elements in their names, ideas and shared a vision to create Lialia - a modern interpretation of classic elegance. Fused with hints of the designers’ Spanish heritage, Lialia translates their experiences at Parson’s School of Design, and work at houses such as Phi, Reyes, and Oscar de la Renta, into their meticulously constructed garments and distinct design sensibilities.

Richard Ruiz

Debuting in Fall 2006, with a collection entitled “An Evening With Miss Vreeland,” Designer, Richard Ruiz currently works in New York City. A San Francisco native, he relocated to NYC in 1993 to study at the Parsons School of Design, studying also at the Paris campus. There he worked with Ted Lapidus and the Paris based Japanese couturier Koji Tatsuno. Since 2001, Ruiz has traveled internationally as both tailor and personal designer to a roster of celebrity clients including: Sean “P. Diddy” Combs, Heidi Klum, Keira Knightley, Mary J. Blige, Celine Dion, and Kimora Lee Simmons. These collective experiences, along with a love of history and the daily inspirations found in eclectic modern living, are reflected in the Richard Ruiz women’s wear label. The collection offers an assortment of classically tailored separates in luxurious fabrics and playfully sexy and elegant dresses with signature exclusive prints.

CRHEE was created from Christine Rhee’s desire to create a name that was at once her own and something entirely new. Born and raised in a small town in Ohio, Rhee received her BA in architecture from Princeton University and later worked for architect, Lynn Breslin and fashion designer, Mary Ping before venturing out on her own. Rhee utilizes her architecture education and love of fashion to explore her ever-present fascination with the relationship one has with one’s own appearance. CRHEE uses clothing as language to project the qualities of the wearer as strong, intelligent, and feminine. The aim is to create wearable clothes that are both modern and timeless while classic and unconventional.


Hyden Yoo made his New York debut in 2005. He set out to extend the utilization of the workplace wardrobe by updating the clothing men wear to work. He formulated a strategy to create slim fitting dress shirts with shorter body lengths. This concept added value to a man’s wardrobe by allowing him to wear them to work, tucked in or to a social setting, un-tucked. The line has now evolved into a full collection with items ranging from suits to sweaters to coats and of course, shirts. He utilizes modern fits and adds subtle details to inject edginess in his, otherwise, classic pieces. It’s a perfect mix of Wall Street business and Brooklyn hipster, and connects with everybody who’s in between.

Philip Sparks developed his sharp tailoring skills and from an interest in period-inspired silhouettes, fabrics and techniques in the costume departments of the National Ballet of Canada, the Canadian Opera Company and the Stratford Festival of Canada. Sparks draws inspiration from vintage photographs, unique materials and classic techniques to create collections that respect fashion’s traditions but continue to push menswear forward. Philip Sparks can be found at Holt Renfrew as well as specialty boutiques in Toronto, Vancouver and Montreal.


In 2001, Antoinette Lee, came to New York where she worked for various design houses before starting her own label in 2005. “My vision when designing is to have each bag be the main focus of an outfit; it should catch everyone’s eyes when you’re out on the town or out and about in the daytime.” Her inspiration for her designs range from her everyday experiences in New York City, to her two dogs, Dolce & Vita. Her collections offer a range of edgy to sophisticated styles that women from the Lower East Side to the Upper East Side are drawn to. Each handbag is crafted in New York City with careful detail and workmanship.


Eugenie Huang spent her childhood in the woods of North Carolina, playing with insects, doing math drills, and practicing the violin. Between studying architecture at M.I.T. and Columbia, she spent a year learning how to rebuild motorcycle parts and motors. Her observations and experiences of biology, vectors, mechanisms, music, and her training as an architect have served to influence the objects, concepts and style that she refines into her jewelry for Deka Ray. Designing without literal representation of iconic ornamental forms, Ms. Huang creates objects that are familiar but not precisely realistic. Her work is otherworldly and technological in thought-process, yet imbued with the ambiance of natural environment as a tactile, material influence. While she designs she also shares the NYC-based architectural practice Formactiv with colleague Ron Eng.


Designer, Wells Stellberger made his 2008 Heutchy debut at the Shipley and Halmos show. Heutchy’s approach is refreshing in its simplicity. Just create a shoe that you know people will like. A graduate of Parsons School of Design, Stellberger also worked at Marc by Marc Jacobs.. The notice of a void in the market for a moderately priced, interestingly designed and well made men’s shoe was the impetus to create his own line. “I wanted to construct something that’s forward in design and concept but lacking pretense; something adaptable that mixes classic and contemporary. The key was making it attainable. Men’s shoes tend to be expertly crafted and expensive or poorly made and cheap. There wasn’t an in-between and we knew there could be,” explains Stellberger. Using Italian leather as well as Japanese Canvas, the collection offers a high quality product for an affordable price, focusing on clean, simple shapes and interesting materials to create a staple shoe for every man’s wardrobe.”

TNC Studio

The TNC Studio collection is designed by Parisian designer Tanya Cicanovic and features leather accessories (bags, gloves, belts, hats), as well as « bijoux de couture » jewelry combining Swarovski and vintage hand set crystal. The designer is endlessly inspired is by mythological origin. Her trade mark is the Griffin, the guardian of treasures and the fabulous creature admired for its mysterious dual nature, both divine and earthly. TNC Studio’s evening and resort accessories cater to tastemakers defined as extravagant travelers appreciating sophisticated and sensual style. The collection is currently sold at boutiques in Paris and the US including Intermix in NY.

Check Us Out in Time Out

Fashion Indie Week: Brooklyn has been featured in this issues of Time Out NY. Check it out and join us for our kickoff show on the Brooklyn Bridge.