Benjamin Kanarek, Celebrity Designers, Celebrity Style, Emanuel Ungaro

Has Celebrity Branding Gone Too Far?

Has Celebrity Branding Gone Too Far?

Celebrity branding is a marketing strategy as old as Julius Caesar’s stamped coins. Masses recognizing superstars catapulted sales of their preferred brands. This interweaving between fashion houses and celebrities is something we grew up with but is it still working? No, not like it used to. Today sophisticated, role modeled celebrities are respected and sought after over the superficial, self-centered ones.

Our world believes in limited resources. Opulence and extravagance are no longer a sign of prestige but seen as insensitive and arrogant. Are we praising Victoria Beckham’s $800,000 Italian shopping spree?  What counts today is the intrinsic value, social and environmental sustainability of our fashion choices. We are becoming responsible and selective. I call this fashion wisdom.

This decade is shifting our focus towards an ethical consumption. Gone is the ‘bling-bling’ era that held its crown for the past 18 years. It has been replaced with a discreet fashion. The logo mania of these past trends is now seen as an eye sore. Gucci, Louis Vuitton, YSL are a few who understand this and carefully designed subdued pieces in their past few collections. Superficial and ostentatious designs are out!

People now care about the small details. Where it is made, how it is made. Fashion wisdom is oozing into the mainstream and it is no longer exclusively about the celebrity. Consumers are taking a more active approach with their purchases. Some fashion houses still try their luck with these types of pretentious and insubstantial celebrities only to have media disasters. Let’s see what Kate Moss will come up with at Longchamp. Lindsay Lohan’s gag reflex fashion show debut for Emanuel Ungaro…

Keep reading and watching videos from isa maïsa’s article on

Balmain, Benjamin Kanarek, Benjamin Kanarek, COLUMNISTS

The End of “Haute Couture?”

The End of Haute Couture?

above photo Irina Lazareanu by Benjamin Kanarek in Christian Lacroix Haute Couture

In the good old days, the “Haute Couture” shows were the most anticipated of all of the collections. It was akin to the Formula 1 of the fashion world. It is unique to Paris and all of the greatest designers the likes of Hubert de Givenchy, Christian Dior, Chanel, Yves Saint Laurent, Valentino, Jean-Louis Scherrer, Pierre Cardin, Emanuel Ungaro, Christian Lacroix, Louis Féraud and others would show the epitome of what they were striving for. These were prototypes of sorts and unique pieces of art that were considered the barometer of where fashion was going in the future. These architects of fabric and exotic materials would go to great lengths to establish their identity through their designs.

The press would come in hordes to get a view of these collections, to be the first to show them in their glossy fashion magazines. Shoots would be set up immediately after the collections and given to those magazines with the greatest influence on the public. Only the finest of glossies were given these collections to shoot and in order of priority. It was usually Vogue that was in place number “1″ and the rest would have to wait their turn. The constant bickering between Vogue and Harper’s Bazaar was always omnipresent. You could sense an Arctic chill in the air when the major editors would appear in the same room with each other…

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. MAIN ., ALL CATEGORIES, Emanuel Ungaro, Givenchy

VIDEO: “The Bird” by Jason Last

Picture 1

THE BIRD from JASON LAST on Vimeo.

Another amazing film by Jason Last and Jaime Rubiano. (more…)

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