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Edited by on December 1 2010 at 9:27 AM

It’s True The Wall Street Journal Takes On Fashion Bitchismz. Good or bad idea we have yet to know, but since they are smart people, why wouldn’t they want to be part of this bizarre billion dollar industry.

Cathy Horyn Gets Wall Street Journal Competition

The Wall Street Journal will start to look more like its mainstream rival The New York Times on Dec. 4 when it puts out the first issue of WSJ., its weekend lifestyle magazine supplement, edited by Deborah Needleman.

WSJ. has covered the intersection of fashion and business since it launched two years ago. But the first issue of Needleman, the former chief editor of Domino who also heads up Off Duty, the Journal’s new weekend lifestyle section, broadens the fashion coverage to help deepen the magazine’s appeal with female readers and fashion advertisers.

“Part of what we’re doing is creating a woman-friendly place,” Needleman explained. “What I’m trying to do in every issue is a women’s fashion story and a men’s fashion story, and I want to try to do a couple’s fashion story. This reader is not buying fashion magazines. So I feel like there’s a real opportunity here.”

It could be a risky move, given the female Journal reader isn’t fashion-obsessed. And fashion advertisers already have a glut of glossies to run in. (credit:

Story by Nicole Vardo

My hair is as notoriously messy as the previous night's festivities, I'd like to think of myself as a young Jackie. O with more sex appeal, I can write my own dictionary and nine times out of ten I'm wearing Manolos. @nicolevardo