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Converse, in collaboration with (PRODUCT)RED and acclaimed artist José Parlá, will roll out a limited edition of its iconic Chuck Taylor All Stars to commemorate World AIDS Day this Thursday, December 1. Only 500 pairs will be available, with 10% of sales benefiting The Global Fund to help eliminate AIDS in Africa.
Brooklyn-based Parlá is known for his distinctive style that blends calligraphy, collage, textures, and color in paintings that tackle politics, urbanization, current events and a slew of other complex topics.
To grace the special pairs of Converse, Parlá chose his painting “Ephemeral Pitches, and Notes, Rhythm and Phonetics,” which — inspired by abstract noises, music, rhythms, languages and sounds of cities — explores the constant changes to urban life. Those themes are particularly resonant for Parla, who grew up wearing Chucks as a kid.
To date, RED, (PRODUCT)RED and its partners, which include Gap, Apple, Hallmark, Starbucks and Nike, has raised nearly $180 million for The Global Fund to Fight AIDS, Tuberculosis and Malaria. And starting this Thursday, you can do your part to help — and get a fly pair of kicks in the process. The José Parlá for Converse (PRODUCT)RED Chuck Taylor All Stars — in both men’s and women’s sizes – can be yours for $100 at Converse First String retailers.