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Edited by on September 2 2011 at 7:41 AM

In an affront to the gays, pop music and the 1980s,  L.A. Triumph Inc.‘s lawsuit over the “Material Girl” trademark is going to trial, despite Madonna‘s attempts to have the case thrown out.

Cuz We Are Living in a Material World, but Madonna May Not Be Material Girl

L.A. Triumph claims they hold original trademark rights since their Material Girl juniors clothing line has been sold through Nordstrom and other retailers since 1997. Madonna’s Material Girl, on the other lace-gloved hand, launched just last year.

Madge tried to argue that she was the senior user, having recorded the song some 26 years ago for her Like a Virgin album and basically originating the term, but Judge S. James Otero rejected that argument.

So come mid-October, Material Girl is going to court. L.A. Triumph is seeking unspecified monetary damages and an injunction to force Madonna to change the name of her clothing line.

“Experience has made me rich and now they’re after me.” Truer words were never sung, Mme. Ciccone. [WWD]

 

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Story by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester at fashionindie.com