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Designer: JUMA

Designer: JUMA fashionDesigner: JUMA fashion

Designer: JUMA fashionDesigner: JUMA fashion

In 2003, former model and actress Alia with brother Jamil Juma, set out to create contemporary clothing for men and women, JUMA. As Design Director, Alia organizes and implements activities related to product design and development. Creative Director Jamil manages the overall image and positioning of the JUMA brand. Together they co-design the collection, with a clear vision of the JUMA look and an instinctive understanding of fashion and design.

Designer: JUMA fashionDesigner: JUMA fashion

Designer: JUMA fashionDesigner: JUMA fashion

The company designs, markets, manufactures and distributes to leading specialty stores, franchise retailers and boutiques. JUMA is carried in coveted retailers including Fred Segal, By George, Caravan and many others. They have been featured in such international publications as Elle Canada, Fashion Quarterly Magazine (FQ magazine), Fashion Magazine, Sportswear International, National Post as well as Fashion Television, Rogers Television and Life Network. They have held runway shows during Toronto Fashion Week where they have collaborated with BMW, Elle Canada, L’Oreal, TD Bank, TFI, Volvo and several other companies.

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