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Edited by on March 27 2008 at 4:34 PM

Designe: Modern AmusementDesigne: Modern Amusement

Modern Amusement is the California dream inspired by international art, music, technology, and design. An eclectic collection that references a privileged lifestyle, growing up on the sun-drenched shores from Laguna to Malibu. Distinguished by our attention to ironic detail, sophisticated ease, whimsical nature, graphic energy and sense of humor. Every piece holds an element of surprise & amp; discovery, every stitch has a purpose, and in every detail there is a story to be told. Always clean, relaxed, and comfortable – qualities inherent to our California birthright.

Designe: Modern AmusementDesigne: Modern Amusement

Modern Amusements collection theme for Spring / Summer 08 is called Imaginary Proposal. The Modern Amusement Man has been clearly defined as a polished man who stands out from the rest, appreciates the finer details and never settles for anything less than the very best. The Riva Reversible Vee Neck Sweater is a classic solid vee neck that reverses to a stripe made from 100% Pima cotton fine gauge yarn. Shorts are relaxed and light weight and detailed with a classic oxford stripe lining and buttons. Easily dressed up with a Blazer or dressed down this style is ready for the Hampton’s.

Story by Rebecca Alexander

Rebecca does not like biographies. They are stupid and she would rather spend her time editing the site. Which she does with great vigor.