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Did Guess Try to Pull a Fast One in Court?

The trademark infringement case between Guess and Gucci is scheduled to wrap up next week, and it’s not looking too great for Guess. Their case hinges on proving that either they came up with the interlocking “G” pattern first, or that other brands have also used a similar design. CEO Paul Marciano tried to prove just that when he brought in a photo of a woman carrying a Givenchy clutch with the square “G.”

Did Guess Try to Pull a Fast One in Court?

“This morning, at the courthouse, we saw the square G on a handbag,” Marciano, reportedly excited, told the court. He had taken a picture of the woman earlier with her permission, of course.

“It’s a counterfeit,” Louis Ederer, Gucci’s bulldog of lawyer countered.

“But we asked the lady,” Marciano said. “She said it was real.”

“Of course she told you that,” the judge said, chuckling, and the matter was dropped and the case adjourned till Monday.

Marciano had previously tried to prove that Givenchy had developed the square “G” before both Gucci and Guess, to no avail. If Guess loses this case, however, they might end up owing Gucci $221 million in damages as well as receive a permanent injunction to keep them from making and selling anything with the interlocking “G” design. [WWD]

Written by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester dot brathwaite at gmail