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Edited by on February 14 2012 at 7:28 AM

A little scandal never hurt anyone. Just ask Bernard Arnault and the folks at Chrisitan Dior. While Converse is the most liked brand on Facebook with over 22 million fans, Dior’s 6.5 million fans ain’t nothing to sneeze at; particularly since more than 153,000 of them liked the posts Dior added in January. Compare that to the 100,000-plus post likes at Converse and it looks like quality trumps quantity — a first in Facebook’s short but trashy history.

Dior Has, Like, the Most Liked Posts on Facebook

“It’s an incredible achievement and means that people are paying close attention to the brand [Dior] when it speaks,” said Alex Mendoza of Stylophane, a company that monitors crap figures like this. “They have an incredible brand and they are saying things that are bringing people back.”

Dior’s 12 posts during the month of January racked up around 13,000 likes each. Other luxury brands who are popular with the kids today include Chanel with an average 7,200 likes per post (lpp), social media juggernaut Burberry, which averaged about 6,800 lpp and The Art of Travel by Louis Vuitton, clocking in almost 4,400 lpp.

And for more in-depth info, take a gander at this handy dandy chart of the top 10 brands:

Dior Has, Like, the Most Liked Posts on Facebook [WWD]

Story by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester at fashionindie.com