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Edited by on February 29 2012 at 7:17 AM

If you j’adore Dior you’ll be j’adoring it all the more thanks to DiorMag, the illustrious French house’s first foray into the editrorial world, launching today. And in another first, Christian Dior will live-stream its runway show this Friday with blogger Susie Bubble catering to the hashtag crowd with a simultaneous Twitter feed.

Dior Launched Its Online Magazine Today

DiorMag boasts an unnamed editor-in-chief — since we’re all too well aware how secretive the house can be about who’s in charge of what, amirite? — and debuts with eight articles, Mon. Dior’s lucky number.

And did you know that on the day of his show, the superstitious designer would sew sprigs of lily of the valley into dress linings for luck?

The online mag is full of fun facts like that, with content updated almost daily, including news and background info on the brand, such as where raw materials for Dior perfumes are harvested.

DiorMag also features shareable high-res images and long-format videos and will soon be available on the iPhone and iPad. The digital pub is officially live so take a gander over at dior.com/magazine. [WWD]

Story by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester at fashionindie.com