Donna Karan’s Urban Zen Goes Tonic

Donna Karans Urban Zen Goes Tonic fashionWhen was the last time you heard of someone bringing philanthropy, commerce and fashion together to raise awareness and inspire change? In today’s economy, such altruists may be few and far between, but rest assured, that someone exists in Pankaj Shah, the founder and CEO of Tonic. With a heart of good intentions and luck in his back pocket, Shah stumbled into the fashion world, collaborating with designers Luella Bartley and Tara Subkoff on t-shirts promoting non-profit organizations and social good.

Though Shah pegs himself to be fashion-senseless, his overall worldly awareness mission recently snagged Donna Karan and her charity, The Urban Zen Foundation, for the most recent of Tonic’s collaborations. Starting today, a variety of eco-friendly t-shirts, sold exclusively on, go on sale to promote and support four main causes: Well Being, Save Our Planet, Preserving Cultures and Future For Our Children. 

10% of each shirt sold will go to both, The Urban Zen Foundation and The Tonic Foundation, helping the Karan and Shah’s teams take one step closer to change. Each shirt sells for $65 and is made of a bamboo, organic cotton blend. Help aid two amazing charities, support a designer on a mission and raise awareness. 


Donna Karans Urban Zen Goes Tonic fashionThe first Fashion Indie reader to comment this post will win this exclusive Donna Karan Urban Zen Tee!

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