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by on January 25, 2012

Yesterday, Doo.Ri fêted the completion of her line for Macy’s Impulse. Following Karl Lagerfeld‘s almighty Chanel suit, she’s next in the throttle for a release at Macy’s. The collection embodies her masculine crispness with feminine textures, and the good news is, aside from two jackets, the entire collection is under $100! We caught up with Doo.Ri and asked about the Unkle Karl and her upcoming collections.

Doo.Ri Doing it Right for Macys

I hear you’ve been in the works with this Macy’s project for over a year. When you started, did you know that Karl Lagerfeld had signed on, and the great roster of talent they were gathering?

I knew that Karl was involved. I have to be honest, he was a big motivator for me. I’ve always been a fan of Giambattista Valli, and Karl Lagerfeld is like God.

Which of your strongest aesthetics did you apply to designing this collection?

Definitely the element of jersey. I’m known for this elegant ease and I think that’s what I wanted to convey. It’s not the same jersey we use for the collection, but it’s a beautiful modal and I think it’s so modern. It’s great that they’re able to make it accessible for so many people.

What are you most excited about for your show this Fashion Week?

I love the process. During fashion week, there’s a rhythm to it. Everything feels great, and then you feel the emotion that comes with it; the momentum picks up. You work with all these creative minds and it’s so great to see it all come together. We have a rack for the clothes with about five pieces on there. And it’s amazing how fast things happen as you get closer to the day. Before you know it, it’s 3 days before styling and that rack just fills up, 10 more pieces, 20 more pieces, 30 more pieces! I don’t know how it happens! But it just does. And then things get faster. We’re working there 24/7 and it feels like 2 hours have gone by. It’s Fashion Law. Something happens where time gets sped up, but everything speeds up, the amount of clothes that are produced, the energy level, the creativity and I love that rhythm.


Contributed by Jessica Lapidos

I impart my daily love of light layering, thick-as-thieves platforms and undiscovered fashionable gems. I love to turn a phrase, and in truth I'm a designer at werq.