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Edited by on August 30 2011 at 7:48 AM

H&M may have postponed its e-commerce site until spring of next year, but starting today at noon, you can buy select items from their fall collection through Elle.com.

Elle.com Gets H&M into the e Commerce Groove

The site will showcase four looks styled by an Elle editor with four or five pieces from each look available for purchase. According to an H&M spokeswoman:

“This will be a preview of what’s to come in spring 2012, when we launch our e-commerce site. We’re launching the e-boutique two days before we release the collection in stores, so when it sells out online, customers will be able to go to any H&M store in the U.S. on Sept. 1 to buy it.” [WWD]

 

Story by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester at fashionindie.com