by McArthur Joseph on
With the popularity of GIFs today, Calvin Klein is bringing the campaign for their latest fragrance, Encounter, to life.
Starting on September 4th, when you visit ENCOUNTERCalvinKlein.com you can compete in a series of virtual challenges that unlock pieces of actor Alexander Skarsgård and super model Lara Stone‘s mysterious story of desire. Using animated GIF’s, below, you can capture moments from the TV advertising shoot and bring the story to life in an unexpected way. Upon completing the challenges, users can watch the ENCOUNTER Calvin Klein short film and enter for a chance to win the grand prize of an ultimate ENCOUNTER getaway.