Eva Bares All for Manhattan

We knew that Eva Mendes was the model for Calvin Klein when billboards were released, where she was strewn across the massive ad almost completely naked. Well, I guess the eager desire for more quickly penetrated the execs because a mere one week later, the billboard of Eva, in a sheer bra, was replaced by the one above. Making some smart decisions, they decided to add a perfume onto the scene. No confusion about what to purchase anymore!

Thanks to Racked and NYMag!